if your site has a poor user experience, you are likely to lose a lot of opportunities for transformation,
is very effective in helping web operators and designers understand how users navigate the web. Many authoritative experts and institutions have been working in this field for decades.
here are five conclusions about eye tracking applications that might help you with your web site operation:
The behavior patterns of
1. users can be predicted by
in 2006, researcher Jakob Nielsen found: "in general, the process of browsing our web is a predictable pattern.".
users can quickly navigate through the main content of a web page within seconds, in a F shape observation mode.
first, they browse the page from left to right;
then, they go back to the left of the page and start to turn right again in the lower position;
finally, they’ll go back to the left and start scrolling down the page.
Nielsen has found this F trend on three types of Web sites, about our pages, the electricity providers and search engine results pages. He found that F patterns were ubiquitous –
is like a well – defined user browsing behavior,
package: I know that users will visit your web site to F mode, make sure your most important content and the call button (Call-to-action page: bold button for "call" the user clicks the button, such as "register" button) follow this path through to place.
note how the following login page uses F mode. A website user’s attention will follow the red arrow’s track, finally arrives the free trial application registration place.
2., "F" type of browsing mode will fail,
if you compare the two access behaviors with specific target search and aimless browsing, you will find that they have completely different browsing patterns.
"in the case of aimless browsing, the user checks everything from left to right until the scroll arrives at the bottom of the page. In search, their eye movements are very erratic and seem to skip the entire page, "
, the study shows that when users have clear goals, they are likely to give up their habitual eye movements and navigate more freely to quickly find their goals. Maybe it’s because people have a natural urge to know what they want when they know exactly what they want