Tourism Australia recruits Mandopop star

first_imgThe ‘Mandopop’ star will document his visit on iQiyi, one of China’s most influential video sites. In related news, Tourism Australia boss Andrew McEvoy resigned and is headed to Fairfax Events. Chinese pop sensation Nicky Wu will visit NSW and Queensland as part of a new tourism campaign. Wu first rose to fame as a member of Chinese boy band ‘The Little Tigers’ in the 1980’s and now has a strong online following of over 29 million fans on Chinese social media website Weibo. “Nicky will certainly get to sample all of these in an action packed schedule which takes in some of our country’s most iconic sights and popular attractions.” Tourism Australia has partnered with Destination NSW and Tourism and Events Queensland to bring the celebrity down under and encourage more visitors from Greater China to visit Australia. Wu will tour Bondi beach, climb the Harbour Bridge, enjoy a scenic flight over Sydney, visit the Blue Mountains, call in at Currumbin Wildlife Sanctuary and experience the Great Barrier Reef. “We already know from our research that Australia’s most popular drawcard amongst the Chinese is our unspoilt nature and unique wildlife, together with the great food and wine, and entertainment that can be enjoyed in our contemporary cities,” Tourism Australia manging director Andrew McEvoy said. Source = ETB News: P.T.last_img read more