Subway exec discusses brand, ND

first_img Pace, a passionate Notre Dame fan who has a helmet signed by Joe Montana in his office, said he was disappointed that the Notre Dame Subway location does not offer $5 Footlongs. He does not believe students should have to go off campus to take advantage of the deal.   “Unlike many other brands, we don’t use celebrities, we use fans of Subway who happen to be famous,” Pace explained. “These guys and gals really do eat at Subway, so it’s natural for them to talk about the brand.” “Michael Strahan will go into a Subway and send out a tweet say ‘I’m having a Subway blank and blank sandwich,’” Pace said. “We just view it as another way to connect to our consumers. [Social media] advertising allows consumers to get as close to Subway as they want.”  Pace said that sometimes, celebrities will tweet the sandwich they’re ordering, just because they love Subway, and because they know “the [people at Subway] like it.” Pace said Subway does not solely use the faces of celebrities to promote the brand. Each afternoon, like clockwork, lines form in front of the Subway in the LaFortune Student Center as students wait to order their favorite subs. What most of those students do not realize is that the guy behind Subway’s global brand advertising, the guy behind $5 Footlongs, those television commercials with Jared Fogle and Subway ads with celebrities like Michael Phelps, is Notre Dame alum Tony Pace.  Pace said he personally likes to get creative with his Subway order.  “Obviously, everyone’s communicating digitally now,” he said. “We are trying to use innovative techniques in [our advertising.] Whether its Michael Phelps, Michael Strahan, Nastia Liukin — all of those folks also have a presence in the digital [space] and social media.” “I’m in marketing now, and the great thing about marketing is that a big piece of it is how you communicate — whether you write headlines, or lay out a paper, all that was fabulous training,” he said. “Television is still an extremely effective media form,” he said. “Without traditional advertising, the $5 Footlong Song would never have caught on that quickly. With television … you’re reaching 30 million people with a message.”  “As a longstanding and generous alum, I’m not very happy about [that.] I see ads in the Observer for Subways off-campus [for] the $5 Footlongs. That makes me upset,” he said.  “The Observer was the toughest job I ever had,” Pace said. “I was Editor-in-Chief of the Observer from March 1978 to March 1979. Before that, I was features Editor, and before that I covered interhall sports.” While digital media is an ever-expanding advertising platform, Pace said he has not lost focus on more traditional methods of advertising. Pace said his background in journalism and the liberal arts helped him build the communication skills necessary for a career in business.  Pace emphasized that all of Subway’s  “Famous Fans” are celebrities who already liked to eat at Subway. “If I ask someone what their favorite sandwich is, and they say ‘uh…tuna?’ I know that person isn’t a real fan,” Pace explained.  Most recently, Pace has been working on an advertising campaign with the New York City Marathon, creating a sponsorship deal as “Official Training Partner” since Subway’s Jared Fogle will be participating in marathon.  Pace said his education at Notre Dame as a double major in the Program of Liberal Studies and economics, as well as his experience as Editor-in-Chief of The Observer, helped prepare him for a job in the business world.  Pace said under his leadership, Subway emphasized advertising on the Internet, specifically on Facebook and Twitter sites of celebrities.  “So the thing that we just kicked off last weekend is making news of the fact that Jared’s running the New York City Marathon,” Pace said. “Jared lost all that weight by walking and eating Subway. Here we are 10 years later he’s running a marathon, so that’s a big deal. We have a TV commercial [on Jared] that actually just started running on Sunday.” After graduating from Notre Dame, Pace went on to the University of Pennsylvania’s Wharton School of Business, where he earned his Masters of Business Administration and was the editor of Business School Weekly.   He said people often have a go-to Subway sandwich. He talked about Michael Phelps ordering turkey when he’s in training, but a meatball sub when he’s not.  Pace, a 1979 alumnus, is the Chief Marketing Executive of the Subway Franchisee Advertising Fund Trust. Since Pace joined Subway in 2006 and helped create a new digital marketing team, develop new marketing opportunities on shows like “The Biggest Loser” and “Chuck” and bring the $5 Footlong deal to widespread success.   “My favorite Subway sandwich is actually not on the menu,” he said. “My favorite is what I refer to as ‘chicken and cheese.’ I want a single portion of cheese, half of it Swiss and half of it provolone. Put onions on before you toast it, so they’re cooked into the cheese. Then I want lettuce, tomato, cucumber, sometimes pickles or banana peppers, depending how I’m feeling, and a bit of mayo … usually on flatbread, although I also do Italian once in awhile.”last_img read more

NBA Draft

first_imgIn the recent NBA draft, it was quite obvious that the professional owners and coaches do not feel that the top prospects in basketball necessarily come from our colleges.  In the first round this year 14 foreign-born players were drafted and of the 60 total there were 26 foreign-born.It is plain to see that the NBA believes that the players who grow up in foreign countries are more ready to play professional basketball sooner than the American-born college players.  If you dig deep into their thinking, they do not necessarily believe a young man needs to go to college at all.  (However, most do have at least 1 year of college experience.) They believe in physical size and are not so concerned with technical skills.  They like the foreign-born athletes who are capable of shooting 3-pointers even if they are 7 foot tall.  They feel our college coaches limit free play and, thus, are not necessarily geared to the pro game.This is why I do not pro basketball!last_img

Taylor Ford leads 50-point bench performance with 21 of her own in win

first_img Facebook Twitter Google+ The Syracuse players huddled in a circle around head coach Quentin Hillsman. The public address announcer boomed the names of SU’s starters through the Carrier Dome speakers, but none of them budged.No pregame rituals. No flashy handshakes. Just a few final words from the head coach.“We don’t come out for starting lineups anymore because we got seven starters,” Hillsman said. “Until they start announcing seven people we’re not coming out.”On Wednesday night against Coppin State, the Orange was more than just seven deep. Taylor Ford, the fourth substitution for SU and its ninth player on the court, scored a career-high and game-high 21 points. Maggie Morrison, the eighth, added nine points and the ninth, freshman Julia Chandler, tallied 11. Syracuse’s bench players combined for 50 points and led the Orange (6-2) to an 88-56 win over the Eagles (2-6).“This is the first game where I really just trusted our bench and just played them,” Hillsman said, “and it worked great.”AdvertisementThis is placeholder textLess than 30 seconds after coming into the game, Ford lined up on the right wing and sunk a 3.She grabbed an offensive rebound and finished with a layup. Then Brittney Sykes found her in transition for an easy bucket. Then Morrison poked the ball out of Coppin State guard Keena Samuels’ hand on the press and converted the uncontested shot.A tie game prior to Morrison and Ford coming in was turned into a 17-10 Syracuse lead.“I knew immediately I had to be aggressive,” Ford said. “I had to do something to pick my team up … Me being aggressive at first knocking down 3s motivated everyone else to play harder.”Briana and Bria Day and guard Alexis Peterson got into foul trouble early, forcing Hillsman to dip into his reserves more frequently than usual.Ford finished the half 5-for-5 with 13 points, including three 3-pointers. The bench’s 20 points at the half was just six shy of Coppin State’s team total.Chandler’s first time off the bench she was stripped in the post and Hillsman took her out. On the sideline, Briana Day pulled her aside on the bench to give her pointers.The struggles didn’t last as Chandler was soon blocking shots in the post, knocking down 3s from the wing and cleaning up the boards in place of the Day sisters.“We talk about seven, eight, nine, 10 playing well off the bench and they were tremendous,” Hillsman said. “Julia Chandler shot the ball like she can do it and Taylor played awesome and Corn (Cornelia Fondren) just filled it up.”When Ford’s layup on a play where she was fouled rolled out of the rim to start the fourth quarter, she stomped her foot into the court.But it was almost the only thing that didn’t fall for her on the night. Of her 10 shots, she missed just two. Fondren and Morrison both shot over 50 percent, too.By the end of the game, SU’s seven-player bench had nearly matched the Eagles entire team and outscored its own starters by 12. Guard Savannah Crocetti came off the bench for just her second appearance of the season.“I think that speak volumes,” Peterson said. “If we can play like that and get that type of bench performance we’ll be a hard team to beat.”Hillsman said who starts and who doesn’t is insignificant. The only difference is the handshake.On Wednesday night, though, the difference was 12. Twelve more points for SU’s bench than its starters. Comments Published on December 9, 2015 at 11:04 pm Contact Jon: [email protected] | @jmettuslast_img read more