Invest more in digital to stay ahead, BT survey suggests

first_img  23 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 4 July 2012 | News BT is celebrating the first anniversary of MyDonate, which is free to charities and donors alike, and says it has seen a relatively high take-up of giving by text in the last year.Full results from the survey are available atwww.institute-of-fundraising.org.uk/newsroom/latest-news/charities-must-prioritise-investment-in-digital-to-stay-ahead/ About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Invest more in digital to stay ahead, BT survey suggestscenter_img Although nine out of 10 charities now invest in digital, more than 80% of those spent less than £10,000 in the last year.Those that do not invest are convinced the set up costs are prohibitive, the survey found. Understanding donor behaviour in a digital age, published by the Institute of Fundraising and sponsored by BT’s MyDonate, which surveyed 258 fundraising directors and the Institute’s wider membership, found that a large proportion think that digital is not the way to engage with their donors. Those who do invest, however, have seen a marked increase in online giving with only four per cent reporting a drop.Interestingly those who have seen an increase in online giving have seen it across all age groups. Older people tend to give higher gifts but all age groups are more likely to give if they are made more aware of the charity’s work. Older people are more concerned about security online, but this is less of a worry for younger generations, who are more likely to be attracted by a tailored Facebook page. Advertisement Tagged with: Institute of Fundraising Research / statistics AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img read more