Cavtat nominated for the best European destination in 2019. How relevant is the whole story around European Best Destination?

first_imgMostly if it comes to winning the title, again it’s just the first step. What is the strategy? Budget? There is no free lunch in this game, either you play the game or you don’t. And for the game we need strategy, budget and proactivity. Of course, the first logical focus should be on our market, because we are counting on local patriotism, which will bring us the initial buzz and a good part of the votes in a short time. Although the story about EBD is already quite a media-worn story, the local population, as well as the media, will convey the story and give their vote for the domestic destination. But you should certainly communicate in English in order to “catch” the voices of foreign tourists. One of the segments, in my opinion, should target tourists from areas that are not nominated, but the most important thing is to communicate with tourists who have already visited our destination and who keep coming back, in this case Cavtat. “Sama nominacija već puno znači i otvara dodatne prilike za razvoj i promidžbu Cavtata, destinacije koja iz godine u godinu bilježi rast turista – što je jasan pokazatelj kako ima sve veći značaj na listi putovanja brojnih turista iz cijelog svijeta. Drago nam je da je udruga European Best Destination prepoznala Cavtat, a bit će nam izuzetno drago da se što veći broj ljudi priključi i da svoj glas za Cavtat. ” said Frano Herendija, director of the Konavle Tourist Board. As before, to win the title, our vote is needed. Voting is extremely simple, just click on the page and just a few seconds of your time to choose Cavtat among the offered destinations. The title of the best European destination is as relevant as we make it relevant In addition to Zadar, last year’s nomination of the island of Hvar speaks in favor of this. Unfortunately, there was no real strategy or enough promotion to collect enough votes, so the island of Hvar failed to get the title of the best European destination. The motive for coming is not a hotel or accommodation, but a tourist destination, so without synergy there is no long-term success. Also in this story, everyone benefits, if there are positive changes in the promotion and winning of some of the titles, which results in an increase in arrivals and overnight stays. The award for the best destination in Europe has been held since 2009 and is organized by the European Best Destinations (EBD), a European organization based in Brussels, created with the aim of promoting culture and tourism in Europe and in cooperation with tourism offices and EDEN. European and world level, promotes a greater understanding of the richness, diversity and quality of European destinations. The Belgian portal “European Best Destinations” writes that it is followed by about 2,5 million people, which is certainly a large number, but when we look at the number of voters then we see that it is still a much smaller number of active voters. Also, it is normal for “each” of the nominated cities, especially the smaller ones, to see their promotional opportunity through the competition and try to animate the voters in their homeland as much as possible, because it is the easiest way to play on national emotions. Namely, Cavtat is on the list of 20 destinations nominated for the best European destination in 2019, including Genoa, Malaga, Budapest, Paris and Rome. In addition to this nomination, European Best Destination ranked Cavtat among the best in the categories: “Best destination for nature lovers” and “Best romantic destination”. But, just like with the nominations themselves, so with winning the title, the real work is just beginning. On the other hand, on the other hand Zadar who missed the opportunity and did not succeed. After receiving the title, there was no communication, strategy, branding… and the whole story did not yield any realistic results, except for the short-term PR effect. After winning the title, the whole story stopped. All tourist employees of Cavtat, from hoteliers to hosts in family accommodation who have strong newsletter bases and their own promotion channels, must be included to encourage their guests and their base to activate and vote. The goal is synergy and multiplication of the promotion effect, and best of all it is a free promotion. It is important to note that you can vote once a week from one IP address. The competition lasts for three weeks, from January 15 to February 5, How relevant is the whole story around the European Best Destination portal? Conclusion After the initial application, the real work is just beginning, and it is necessary to make a good marketing campaign with special visuals, story, strategy, communication in target markets, etc.… to activate as large a base as possible and ultimately win enough votes. It should also be taken into account that big cities such as London or Paris are not actively involved in this story at all. Let’s say just one Paris according to 2016 data has over 2.2 million inhabitants. To activate only 5% of the population voting for Paris victory is there, not counting the global popularity of Paris as a Top tourist destination. The budget and the reach of the publications of the mentioned cities are certainly much higher if the stories about the EBD are really accepted. Then the whole story is much harder, but again not impossible. When you play with the big ones, then you have to build your opportunity on reaction speed, creativity and innovation. Either you play the game or not? The most important thing to point out is that the nomination alone is not enough to achieve success, it is only the first step. As in the case of the nomination itself, so in the case of obtaining the eventual title of the best European destination, it is not enough just to get recognition. For the concrete benefit of the whole story, after obtaining the title, it is necessary to additionally make a plan and strategy on how to “cash in” that title, and it is necessary to invest again. Svakako kako je jedna od osvojenih titula odlična platforma i PR priča za promociju, pogotovo za manje poznate turističke destinacije. No opet, samo ako je napravimo relevantnom te moramo biti svjesni da kod ove “avanture” kao i kod same prijave tako i kod eventualne pobjede, pravi posao tek počinje. So, the nomination alone is not enough, the real work is just beginning. Even if one of the titles is not won, it is certain that investing in promotion and PR did not go to waste. It’s all about investing, and the money spent on promotion and branding is certainly not an expense, but an investment. Of course if we invest it wisely. Without investment there is nothing of this story, as usual in everything. So, we can conclude that this is a relatively small number of votes needed for a possible victory. On the other hand, of course, every year the ranking for victory rises, because the portal has more and more voters, and what is most credited to the nominated cities because they do free promotion of the entire portal by agitating for themselves through their social networks. In accordance with the relatively small number of votes, if we look at the entire European market, the question arises of the relevance of the whole story, both with the example of Advent in Zagreb and now. However, it was Zagreb that showed the fact that the title of the best European destination is relevant as much as we make it relevant ourselves. If we look at the statistics in the case of the third victory of Zagreb Advent for the best Christmas destination in 2018 on the European Best Destinations portal participated 200.596 people from 131 countries, and 38.830 voters gave their vote among the candidate cities Zagreb, while second-placed Colmar received a total of 24.625 votes. The title of the best European destination is as relevant as we make it relevant. TZGZ succeeded in that and excellently branded the whole story about Advent in Zagreb, and in the end it “charged” through the increased arrival of tourists and branding of the city. The whole year should be in that spirit, various programs, facilities, visuals in the city, activating hotels and family accommodation to use the brand, special targeted campaigns for various markets, justify why the title is deserved and continue to tell the story and further refine it through various facilities throughout the year. This is especially important for regular guests, in this case Cavtat, and those who have visited Cavtat at least once. Of course, if Cavtat delighted us, then we are emotionally attached to it because we have experienced it and are therefore more inclined to give our voice. After the famous European Best Destination portal declared the city of Zagreb the best European Christmas destination in Europe for three years in a row, Nin as a romantic destination in Europe, and the City of Zadar as the best European destination in 2016, Cavtat will try its hand in 2019. If I was down to my last dollar, I’d spend it on public relations – Bill Gates Let’s make nice wishes. One is desire, and something quite another is goal. Behind the goal is action and proactivity. If our goal is to win the title of the best European destination, then we must also have a strategy on how to achieve the set goal. So, the real question is whether Cavtat wants to win the title of the best tourist destination or is that their goal. In the case of Zadar, more people never voted, ie a total of 288,992, while Zadar as the winner of the election received 57,616 votes, of which 53,4 percent of the votes came from outside Croatia. Glasanje je krenulo, a prvi korak je da mi, vi podržimo našeg kandidata za najbolju europsku destinaciju. Ja sam svoju “građansku” dužnost obavio, radi se o par sekundi našeg vremena. You can vote for Cavtat HERElast_img read more

Letters to the Editor for Saturday, Jan. 19

first_imgThe passage of Obamacare in 2010 could have helped the hospital immensely, as it cared for many patients without insurance.Although the state did attempt to fully fund the plan as part of the merger with Ellis, the calculation used to determine the amount was significantly off the mark.Both New York state and the church will tell you that they care for those who are struggling financially, yet both have played a part in the hardships many are going to experience.Other than state Sens. Jim Tedisco and George Amedore, no one has stepped forward with a plan to help these people. It’s time for both the state and the Albany Diocese to step up and solve this problem. No excuses.Bob BradleyClifton Park Why don’t we use the revenue to fight the opioid crisis, create more rehabilitation centers and drug clinics? In the end, maybe we should put warning labels on marijuana, “Caution: Smoking It May Be Hazardous to Your Health.”Robert J. GodlewskiSchenectady Why worry about fencing in five acres of land? Use the 800 feet of fencing and build a solid enclosure to keep the chickens in and the foxes out. As far as I’m concerned, the military should be utilized to secure our borders. Maybe it’s time to police the world less and use those resources to keep our own country secure. I believe that’s what our forefathers has in mind. Marc Duquette, LCDR, USN(ret)Glenville Marijuana should come with warningsCaution: Cigarette Smoking May Be Hazardous to Your HealthYep! In 1966, the U.S. Surgeon General made it mandatory to put this warning on tobacco products.Here we are 56 years later and now we want to legalize marijuana smoking. It may not be the same kind of smoke, but in the end, it will be harmful to your health.For all these years, it has been illegal to use marijuana. Now our leaders want to legalize it because the millions of dollars spent to control it has not worked. Now we want to create another sin tax to collect revenue to balance the state budget. I don’t favor sanctuary cities. I don’t approve of abortions and I’m against the legalization of marijuana. If smoking tobacco is harmful to one’s health, why would smoking weed be different?Like President Trump, Gov. Cuomo was elected to office. God help the United States of America.Mary McClaineSchenectady How much longer can we put up with TrumpPresident Trump, encouraged by Senator Graham, has threatened to declare a national emergency along the southern border and use executive power to build a wall between Mexico and the United States of America, a testament to ignorance, stupidity, and intolerance.I thought an emergency was a crisis of such impending danger as to require immediate action. If I’m right, how do you ‘plan’ to declare an emergency if less drastic measures fail to achieve your goal?Decades ago, a first-year teacher and colleague of mine requested to extend his winter vacation by using one of his personal business days.  Sources available to finance a border wallMoney for the wall should acquire large donations from millionaires and politicians who are exempt from paying income taxes. Then a national charity like the Red Cross could be set up for the wall and citizens could make donations that will be exempt on their income tax.Once the funds are accumulated, obtain the services from the inmates of our prisons to build the wall. Mission accomplished. God Bless America.Carmela St. GeorgeSchenectady Support lower blood alcohol limit for DWISara Foss’ Jan. 2 column, “We need to take drunken driving more seriously,” focused on laws that would punish drunk drivers after the fact.What’s more significant to the public’s safety are preventative measures that have a positive influence on the drivers’ judgment, beforehand. When the principal informed him that a personal business day could not be used to extend scheduled vacations, he replied that he would use a sick day.He was not kept on for a second year. How much longer must we tolerate the narcissist in the White House and his pathetic enablers? Anthony J. SantoRotterdam Border will come with very high priceAt $5.6 billion for a 2,000-mile wall, that comes to $530 a foot. If you wish to check the math: 5,280 times 2,000 = 10,056,000 feet of wall. $5.6 billion divided by 10,056,000 = $530.Ken BressScotia With regard to The Daily Gazette Dec. 24 article on Comic Depot: When I was 5 years old back in 1942, I had a friend whose grandmother had an enclosed sun porch, glass windows on all sides and a door leading to her kitchen. She had nothing on that porch but stacks and stacks of comic books. Every school day off in the morning, from 9 until noon, I’d be there with other kids, and sometimes the only sound was flipping pages. I learned to read sitting there on her sun-drenched porch. It was my first classroom, although I was too young to call it that. Then came school with “Dick and Jane” and “Baby Sally.” Hooray for comics.Peg LapoDelanson State, diocese must help St. Clare’s retireesIt‘s now January and many former employees of St. Clare’s Hospital will begin to feel the effects of the heartless decision made by the board to terminate their pension plan.Hundreds of pensioners will now be receiving 30 percent less of their promised benefit, while some who had been receiving a monthly check will get nothing at all.Both New York state and the Albany Diocese played a role in this debacle.Members of the Diocese (including bishops) sat on the SCH board for many years; they were well aware of the conversion of the pension plan from an ERISA plan to a “church” plan and the severe underfunding of the plan in subsequent years. They stood by and did nothing.New York state forced the closure of the hospital, effectively cutting off that potential source of funds forever. Cuomo insults all who came in the right way Nisky thrives with citizen participationRecently, the Niskayuna Town Board conducted one of the most rewarding aspects of our job, welcoming new members to town advisory boards and committees and thanking those who have requested reappointments. From Planning Board Chair Kevin Walsh, who has served for 21 years, to brand new Conservation Advisory Council members Tina Lee and Ellen Daviero, we never cease to be amazed by the talent, selflessness and volunteer spirit of our Niskayuna neighbors.In addition to the 31 partners in government we appointed or reappointed at the 2019 organizational meeting, I want to thank Town Planner Laura Robertson for vetting the resumes of appointees, Councilman John Della Ratta and the Economic Development Committee for reviewing the appointments and Supervisor Yasmine Syed for selecting these outstanding volunteers for inclusion on the agenda she sent the Town Board.The town of Niskayuna is fortunate to have residents who devote their time and energy to improving our community and could always benefit from new perspectives and skill sets as periodic vacancies arise. If you are a Niskayuna resident interested in serving your local government in this capacity, please contact the town planner’s office at 518-386-4592. A listing of town advisory boards can be found at WeberNiskayunaThe writer is a Niskayuna town councilwoman. Gov. Andrew Cuomo’s swearing-in ceremony at Ellis Island was an insult to all the immigrants who came to this country the right way.My father passed through Ellis Island. He often spoke of his experience. There were two lines in Ellis Island: one for the fit; another for those who were not.Upon arrival, every person was given a physical. If the individual didn’t pass it, he was not permitted to continue on to his American destination. Rather, he was returned to his original homeland.That was the law at the time. It was the country’s way of protecting its citizens, and the law was accepted by those who wanted to come to America.In today’s times, the politician says things that will get him votes and the modern immigrant wants the law changed to suit him or her. America must send a message to the people of the world, “Welcome, but wait your turn.”As for the governor’s comments after the ceremony, he represents the state of New York, not all the people who didn’t vote for him.  Congress needs to work on a travel surcharge tax bill and law. We, the American taxpayers, don’t need to keep paying for everything. Democrats and Republicans need to work with our president to keep the American people safe.David MattasGloversville We must take steps to control our bordersWe know what has been tried, what has not worked and what will not work.The past predicts the future. That’s why we know it won’t work.Why is it that no matter what President Trump tries to do, he is hated by certain people. I think we all know who they are, or we should know. These people have to be stopped. They can’t continue to just walk across our border.Would you want someone coming into your house or on your property and have no idea who they are? I wouldn’t. Not only that, a lot of the poor souls die in the desert.Our border needs something it does not have: a fence, wall or something to stop this. What do you want to call it? The pope has a wall. If you want to do the research, you’ll find more.Eunice KilmerJohnstown First reading lessons were in comic books  Let the Bible provide guidance on abortion How uplifting to open The Gazette this week (Jan. 6) and see the king and queen of corruption, Cuomo and Clinton, sharing a joke on the occasion of their push to secure and expand our so-called reproductive “rights” in New York state. With Pelosi’s preaching on what is immoral (walls) and the on-going meltdown over Trump’s victory and the toothless deplorables’ ability to find their way to the polling places, why do I not feel secure and enlightened? Could it be because “progressives” strain to replace America’s Judeo-Christian moral compass with their own pathetic concepts of right and wrong?People cannot endow people with unalienable rights; only our Creator has that power. That goes for unborn children as well. Whatever the Supreme Court decides, our supreme judge doesn’t see babies as disposable; they are innocent and defenseless, and also our heritage, blessing, and greatest gift. Allowed to reach birth, they soon will look in our eyes and smile at us. And at fathers, siblings, and grandparents.The Bible commands us to speak out in defense of those who cannot speak for themselves. We are compelled to do that, while queen Clinton cackles her way back into New York state’s spotlight. Find yourself a Bible and look up Proverbs 31:8 for the right response to “progressives’” assault on little ones who should be safe in the womb, not endangered. Read the book and be amazed at what God says about our souls, judgment and escape from judgment. Readers will be uplifted.Lucy RoyGlenville Stop problems before they become big stuffA common expression “Don’t sweat the small stuff” is good advice some of the time. But how about nipping it in the bud before it becomes “the big stuff?” Something to think about.Helen CaldaroBurnt HillsMore from The Daily Gazette:Cuomo calls for clarity on administering vaccineGov. Andrew Cuomo’s press conference for Sunday, Oct. 18EDITORIAL: Beware of voter intimidationEDITORIAL: Urgent: Today is the last day to complete the censusFoss: Should main downtown branch of the Schenectady County Public Library reopen? St. Clare’s workers need a solution nowI’m writing once again to remind the community of the crisis surrounding the pensions of the workers at the former St. Clare’s Hospital.The news is filled with accounts of the plight of federal workers affected by the government shut down. About 800,000 of our fellow citizens are going without their earned pay. Stories of houses being lost, medical necessities ignored are circulating. It’s a crime and should never have happened. About 1,100 of our fellow, local citizens are facing much worse. This month, 600 St. Clare’s workers are going to be permanently denied their earned pensions and 500 more will see theirs greatly reduced. The federal employees will soon, we hope, be back at work. For the St. Clare’s workers, this crisis will never end. They need your voices. They were there for you. The Catholic Church and New York state share some responsibility for this crisis, and both should be a part of its solution. Please make your voices heard.Frederick ZiemannSaratoga Springs Tax immigration to offset border costsIt’s common sense to have barriers, fences, gates, doors and walls for obstruction. Would you leave your house wide open? No. So why would you want to leave your home, the United States of America, wide open? You feel that safe to have open borders?If your answer is yes, then leave your house doors unlocked all the time. Take down your walls and fences around your house. How safe do you feel now?It’s not President Trump’s border wall or borders. It’s ours, the American people’s border walls and fences. Everything belongs to the American people, and President Trump wants to protect us. It’s our right as American people to protect what we have. Wake up, before it’s too late.They say 1 million people come and go from our borders every day. We need to tell Congress to pass a law or bill to have a $5 surcharge tax for each person coming or going from our borders. That’s $5 million a day, or $1.8 billion a year more or less. That surcharge tax would help build the southern border wall and fences. Plus down the road, that money would cover some border patrol costs, customs, ICE, etc. Categories: Letters to the Editor, OpinionGovernment must reopen quicklyGovernment Shutdown – yes, there is a national emergency. It’s not at the border in Mexico; it’s in the United States. TSA workers are not getting paid and there is less security at the airports. There will be chaos and riots if the government shutdown does not open.Concetta CannizzaroNiskayuna  Writer correct about Trump and ObamaThank you, Diane Sanders Hombach, for your absolutely true statements about Trump and President Obama in your Dec. 26 letter.Joyce CockerhamSchenectady Use our military to secure the bordersI chose to read recent short letter literally, because it seems to me the situation described therein doesn’t equate to the situation at our southern border. In 1984, Surgeon General Koop announced that a person begins to lose their peripheral vision when they reach a BAC (blood alcohol content) of .029 percent.Koop was dismissed by his own administration (President Reagan), and the issue soon fell off the map.Now more than three decades later, there’s finally a bill, A2302, sponsored by Assemblyman Felix Ortiz, that lowers the BAC limit for driving while intoxicated from 0.08 to 0.05 in New York state. Bill A2302 accurately reflects the reality of the effects of intoxication. It’s long overdue that our BAC laws are on par with the BAC science. I urge all New Yorkers to contact their representatives at the capitol to advocate for the passing of this life-saving bill.Lillian SternNiskayunalast_img read more