Bernard Hodes campaign draws pharmacists to Tesco

first_imgResearch played a key part in a successful recruitment campaign for TescoPharmacy by resourcing specialist Bernard Hodes Group. The advertising campaign scooped three trophies at this year’s RecruitmentAdvertising Awards and has increased job applications while raising TescoPharmacy’s profile in a tough recruitment market. It is the latest in a series of campaigns which began in 1996 and which havewon nine RAD or CIPD awards and nominations for Tesco and Bernard Hodes Group. The research into pharmacists’ career choices and their perceptions of Tescoas an employer revealed concerns that they would not be able to provide the samelevel of customer service as a high street pharmacy. “Our response was to develop an approach that would dispel the mythsand sell the advantages – such as funded training, support and flexible hours,” said Neil Atkinson, a communications consultant who worked on thecampaign at Bernard Hodes. Carol Trower, Tesco Pharmacy’s recruitment and training manager, said thestrategy is unique. “It’s a particularly tough market where creativity andoriginality are the best ways of getting your message across.” Bernard Hodes campaign draws pharmacists to TescoOn 5 Feb 2002 in Personnel Today Comments are closed. Related posts:No related photos. Previous Article Next Articlelast_img read more