Wai-Kiki by Iron Dog Studio Topics: Casino & games Slots Casino & games 25th May 2018 | By Louella Hughes Subscribe to the iGaming newsletter AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Email Address Aloha! Pack your bags because it’s time to escape to Hawaii with Iron Dog Studio’s latest release Wai-Kiki. This one of a kind slot puts you at the heart of the party! Look out for sharks that lie under the waves, they may have some Jaws-dropping instant prizes for you. When the sun goes down its time for free spins, collect tokens and you’ll have a shot at some Mega Wins. Are you ready for Summer!? Aloha!Play a demo version here.
Social attraction Topics: Marketing & affiliates Strategy Subscribe to the iGaming newsletter Tags: Online Gambling Marketing & affiliates Email Address 25th February 2019 | By Stephen Carter AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter With bonuses in the sights of politicians, regulators and taxmen across Europe, operators’ search for alternative ways of improving player loyalty is leading them in the direction of social media plaforms. Joanne Christie reportsWhile the industry may have been broadly welcoming of the regulation of the Swedish market this year, there was one aspect of it pretty much everyone took issue with: the fact that it meant operators were only allowed to offer one bonus to players as an introductory offer.With the go-to player retention tool of bonusing taken off the table, Sweden-facing operators have been looking at other ways to improve player loyalty, as have operators across many other jurisdictions thanks to advertising clampdowns.While a number of ideas have been floated around as possible solutions, panellists at one of the sessions at ICE –Taking your brand far and wide in a post-advertising ban and post-Cambridge Analytica market –felt that social media was not only a way ofincreasing retention in Sweden and beyond,it was also perhaps a means to wean the industry off its focus on acquisition. Mr Green’s managing director Magnus Alebo told the audience. “The power in social is all about retention. It is not about acquisition and the focus in this industry for a long, long time has been so focused and oriented on acquisition and you sort of deal with the churn rates.“But I think now with social and the industry becoming more and more mature, everybody is starting to understand that this is really a retention challenge and retention opportunity that we have and that is where social comes into play.“We are now slowly, slowly learning how to use social tools and how to build our own social features and functionality and connection to interact with and retain our customers.”Go where your customers are Yana Tsyganova, managing director for Norway at Betsson, added that social media was growing in relevance. “What is interesting to notice is that our customers’ behaviours are changing, our own behaviours are changing and so the landscape of what is paid media is changing as well.“As an operator we need to make sure we follow the landscape trends and are actually present where our consumers are and social media is a very interesting one because we as customers ourselves and our customers are in social media all the time.”Of course, before the Swedish market officially opened up, opportunities to use platforms such as Facebook to their full potential were limited as gambling advertising was not allowed.“As an operator having been primarily dealing with unregulated markets in the past, social media has been very much earned attention. There haven’t really been any official opportunities to use social media,” added Alebo.While the first bonus rule was something no one was happy about, one of the things operators expressed optimism about under the new regulated market in Sweden was the opportunity to use more digital marketing channels.Irena Busic, communications director at LeoVegas, says: “The regulated market opens up new marketing possibilities within Google, sponsorships, Facebook, etc. In general we believe that the marketing will be even more tilted to online marketing then before. “Social media should definitely be seen also as a retention driver, and we will measure the contribution to those KPIs when evaluating the return on investments.” Battlefield ahead Initially, however, that return on investment might not be as high as operators would like, says Asbjorn Bieling, head of marketing at Gaming Innovation Group in Copehhagen, who predicts advertising prices will be high.“For the paid channels it is going to be very exciting when Google and Facebook start allowing paid promotions because it is probably going to be a battlefield and it will be exciting to see who survives and who doesn’t.”Indeed, Tsyganova said during the ICE panel that results were not always as expected. “The fact we are now digitalising paid media is very interesting for us because all of a sudden we can now measure all of the returns on investment.“Some of it is a bit shocking I must say, in a good way or a bad way, but it means that we can actually make much more educated choices. We can target our consumers much better and we can be more relevant, which is very important for our business.” One reason the results of paid social campaigns are sometimes not as good as earned social efforts is because they are less personalised, says Asaf Cohen, VP of revenue at Optimove.However, he adds that this does not have to be the case. “I definitely think that paid social can be better utilised. For example, operators can hyper-personalise Facebook campaigns using Custom Audiences, to segment players and serve highly relevant communications, significantly increasing their likelihood to engage.”While obviously it’s too soon to know how things will play out in Sweden, Cohen says he looked at the company’s data from the UK, where bonusing has become more expensive over the past year due to bonuses being taxed, and found there was little change in operators’ attempts to use social media for retention.One reason for this, he speculated, is the lack of expertise CRM teams might have with social channels. Traditionally, social channels have been the territory of acquisition teams.“In many brands, acquisition teams heavily rely on social media to acquire new players. However, CRM teams utilise their own channels, tools and measurements, and rarely rely on social channels for retention.”This is further compounded by the separation between teams at many operators, Alebo told the ICE panel. “The way we’ve organised ourselves oftentimes internally is in silos – there’s a department responsible for NDCs or FTDS and that is their own KPI to go after. “Then you have the retention team and the tech team and that needs to change. And that is something that we are changing now at my company. We are changing the KPIs that people are measured on and we are mixing up the teams and I think that is where you need to get to, where you work on new KPIs.”Whether or not social media could be the panacea for the igaming industry’s retention challenge remains to be seen. But it seems to be increasingly being seen as something that has potential to provide at least part of the solution. With bonuses in the sights of politicians, regulators and taxmen across Europe, operators’ search for alternative ways of improving player loyalty is leading them in one direction. Joanne Christie reports
Regions: Europe Western Europe Belgium Subscribe to the iGaming newsletter 29th May 2019 | By contenteditor AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Tags: Mobile Online Gambling Belgium prepares to implement igaming ad ban Casino & games Belgium’s licensed igaming operators are facing a number of significant restrictions on advertising, with a package of controls approved in October 2018 coming into force this Saturday (June 1). Belgium’s licensed igaming operators are facing a number of significant restrictions on how they may advertise their offerings, with a package of controls approved in October 2018 coming into force this Saturday (June 1).From June 1, online gaming operators will no longer be permitted to advertise their offerings on Belgian television. This covers A+ and B+ gaming licence holders, or casino and gaming hall licensees.These operators will only be allowed to advertise via sites licensed by the Belgian Gaming Commission (BGC), or via personalised advertising, which uses user behaviour and interest data to target players.Sportsbook licensees, or F1+ licence holders, will only be permitted to advertise on television after 8pm, and may not advertise around live sports broadcasts.In addition, operators will be prohibited from using celebrities or athletes to promote their sites, and a cap on bonus offers will be introduced.“This ban is a step forward for the limitation of advertising for games of chance,” BGC president Etienne Marique said.The move is the latest in a series of planned or implemented restrictions on gambling advertising introduced in Europe this year. Italy has already brought into force a blanket ban on gambling advertising, with exceptions for land-based gaming venues.There is also a loophole that allows sites to provide information about gambling, which has already been hailed as an opportunity for affiliates by Gambling.com Group.Elsewhere, Sweden has moved quickly to crack down on what it believes is excessive advertising by its newly licensed operators, with a government committee to explore the practicalities of a total ban. Spain’s Socialist Worker’s Party (PSOE) is also looking to introduce a number of new restrictions on gambling advertising, with the party in the process of forming a government following April’s general election.UK operators, meanwhile, will introduce a ban on advertising before and during live sport broadcasts from the start of the 2019-20 football season. GVC Holdings, owner of the Ladbrokes and Coral brands, is pushing for a total TV ad ban, however. Topics: Casino & games Legal & compliance Marketing & affiliates Sports betting Email Address
Betting technology supplier Newgioco has started trading on NASDAQ, the world’s second-largest stock exchange. Subscribe to the iGaming newsletter AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Finance Newgioco stock trades on NASDAQ Betting technology supplier Newgioco has started trading on NASDAQ, the world’s second-largest stock exchange.The Company’s common stock will continue to trade under the symbol “NWGID” until 13 January, when the symbol will change to “NWGI”.“The listing of our common stock on the Nasdaq is a major milestone for the company and the result of approximately twenty years of dedicated business development in the regulated leisure betting industry,” Michele Ciavarella, Newgioco chief executive officer, said.“We believe that listing on the Nasdaq should broaden our shareholder base by attracting new investors, enhance Newgioco’s visibility in the marketplace and liquidity of our stock, and ultimately, build long-term shareholder value.Read more on iGB North America. Email Address Tags: Online Gambling 8th January 2020 | By Daniel O’Boyle Regions: US Topics: Finance
Dutch regulator warns over illegal poker amid Covid-19 Regions: Europe Western Europe Netherlands AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Subscribe to the iGaming newsletter 11th May 2020 | By contenteditor Dutch gambling regulator Kansspelautoriteit (KSA) has warned consumers over the dangers of taking part in illegal poker tournaments, after noting an increase in such events during the ongoing novel coronavirus (Covid-19) crisis. Topics: Casino & games Legal & compliance Poker Casino & games Tags: Card Rooms and Poker Dutch gambling regulator Kansspelautoriteit (KSA) has warned consumers over the dangers of taking part in illegal poker tournaments, after noting an increase in such events during the ongoing novel coronavirus (Covid-19) crisis.The KSA said it had uncovered illegal tournaments in Hoofddorp, Hoorn, Capelle aan den IJsel, Zaandam, Tilburg and Rotterdam, handing out fines to participants and also to individuals who organised the events.Holland Casino is the only operator currently permitted to offer casino games, including poker, under regulations set out in the Dutch Gambling Act. Poker is only permitted outside Holland Casino locations under certain conditions, such as if an event takes place in a closed circle and not commercially.This will change once the regulated igaming market opens for business, from 1 July next year.As such, the regulator warned consumers it is unable to offer protection in unregulated poker events, such as ensuring tournaments are run fairly, responsible gambling measures are in place and age control is carried out.The KSA’s head of enforcement, Marc Merx, said the primary reason for the rise in illegal activities in recent weeks is due to regulated gambling venues having been forced to temporarily close due to the government-ordered coronavirus measures.“Enforcement activity in the time of coronavirus focuses on meetings of people; a logical consequence is that they discover illegal poker tournaments,” Merx said.“A second explanation is that more illegal poker tournaments are organised because Holland Casino, the only one that is allowed to offer commercial poker for money in the Netherlands, is closed.”The warning comes after the KSA last week also warned that while it would be lenient towards those organising bingo as a social activity under lockdown, it would not hesitate to act if games are organised to earn money or scam players.The KSA said it had seen an increase in bingo games being offered online amid the coronavirus crisis. Such games, in which a player can win a prize based on luck, were generally only permitted with a licence, it noted.The Danish Gambling Authority (Spillemyndigheden) issued a similar warning after noting a rise in unlicensed bingo games being offered both online or in physical venues. Email Address
20th October 2020 | By Aaron Noy Marketing & affiliates Get the account creation process right and account creation becomes a huge competitive differentiator for gaming operators, driving revenue and profit, and establishing meaningful and long-term relationships with customers, built on trust and transparency.Real-time identity verification can play a crucial role in meeting demands for both security and speed when signing up for a new account, helping organisations to forge stronger, more trusted customer relationships that will last a long time after the spectre of COVID-19 has passed.In this webinar, Trulioo will discuss how companies can quickly assess identity risk and auto generate customised verification workflows for optimal digital experiences.TAKEAWAYSHow COVID-19 is proving that digital experiences must be ‘top of mind for gaming operators’Understanding international customers and how to attract them with the right onboarding experienceThe key considerations for operators to ensure new customers receive a world-class account opening experience and how to take advantage of a risk-based approachHow companies can quickly assess identity risk and auto generate customised verification workflows for optimal digital experiencesThis webinar is sponsored by Trulioo Subscribe to the iGaming newsletter Topics: Marketing & affiliates Strategy Tech & innovation Marketing Getting international customers onto the right onboarding lane AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Email Address
AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter The Virginia Lottery Board has revealed that it received 25 applications for the 12 mobile betting licences that may be issued in the state. Regions: Virginia VA Lottery reviewing 25 betting licence applications Topics: Sports betting Sports betting regulation The Lottery will consider a number of factor when reviewing the applications, including their past experience and success with sports betting in the US, their efforts to solicit minority investors and the number of new jobs and tax revenue they expect to generate in Virginia. Read the full story on iGB North America. Subscribe to the iGaming newsletter Sports betting The 12-permit cap does not apply to applications tied to certain major league sports franchises headquartered in or play at a facility located in Virginia. However, it does cover applications from casino gaming partners previously selected by the cities of Bristol, Danville, Norfolk, and Portsmouth. Email Address 13th November 2020 | By Robert Fletcher Though the Lottery did not disclose the identity of operators that put forward submissions, said the 25 applications were received between October 15 and 31. A bill passed earlier this year states the Lottery must issue a minimum of four and maximum of 12 of the new licences.
Topics: Casino & games People Sports betting People moves 7th December 2020 | By Daniel O’Boyle Regions: Europe Tags: William Hill ComeOn Group Addison Global MoPlay Juergen Reutter The operator’s management team resigned soon after the licence suspensions were announced. Prior to founding Addison Global, Reutter was WIlliam Hill’s chief experience officer. He joined William Hill in 2012, initially as director of mobile. He has also worked at app developer Buongiorno as managing director and has served as head of content and services for telecommunications giant Telefonica’s German operations. ComeOn appoints MoPlay founder Reutter as new CEO Reutter joins ComeOn ten months after MoPlay operator Addison – which he founded in June 2017 – was declared insolvent and had its licences suspended in both Gibraltar and Great Britain. “We are pleased to announce Juergen’s appointment as the new CEO of the ComeOn Group,” Itai Frieberger, chairman of the ComeOn Group, said. “Juergen is bringing over 20 years of digital experience and a wealth of industry expertise to the organisation.” iGaming operator ComeOn Group has appointed former Addison Global founder Juregen Reutter as its new chief executive effective immediately, replacing Lahcene Merzoug. Reutter replaces Lahcene Merzoug, who announced his resignation from the ComeOn Group in September to pursue other ventures. Last year, the ComeOn group withdrew from Great Britain to focus on what it described as “favourable markets”. People moves In January, ComeOn rebranded as the ComeOn Group, partly to avoid confusion regarding Cherry AB, which acquired a stake in ComeOn in May 2016, before buying all remaining shares in May 2017. The ComeOn Group’s brands include Cherry Casino. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Subscribe to the iGaming newsletter Email Address
AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Sports betting Tags: Tipico The launch comes after Tipico in September secured approval from the New Jersey Division of Gaming Enforcement (DGE) to roll out its sports betting offering in the state. Tipico will offer a number of sign-up bonuses and cash offers to new customers, as well as run a brand platform and advertising campaign with the Öpinionated agency to promote the new app. Tipico had already stated that it would use its own technology to power the new app. Topics: Sports betting Online sports betting Tipico launches sports betting app in New Jersey German sports wagering operator Tipico has announced that its US business has launched a new sportsbook mobile application in the state of New Jersey. “Tipico is a betting experience unlike any other, and we are confident that as we expand our reach in the US, users will love the new features we are regularly adding to the app,” Tipico US managing director Adrian Vella said. 10th December 2020 | By Robert Fletcher “This is just the start, but we are proud to call New Jersey our home and it’s been great to see the positive response from sports bettors across the state.” Read the full story on iGB North America. Regions: New Jersey Subscribe to the iGaming newsletter Email Address
Collins steps down from News UK role to return to start-ups During this time, she also spent 19 months as chair of The Lotteries Council. Bucci has served as The Sun’s general manager since 2019 and was previously Wireless’ chief operating officer. Collins joined News UK in November 2019, where he oversaw a portfolio including bingo brand Sun Bingo, racing affiliate Sun Racing and fantasy sports product Dream Team. Subscribe to the iGaming newsletter AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Collins said that while he enjoyed his time at News UK, he wanted to return to the start-up space. She also has gambling industry experience, as managing director of The People’s Postcode Lottery for 11 years. People moves Collins, along with many of the Cashcade team, then went on to establish Gaming Realms, where he worked until 2019. Tags: Gaming Realms Simon COllins News UK Scott Taunton, chief executive of News UK’s Wireless brand, said Collins had delivered strong results for News UK’s betting and gaming arm. “I’d like to take this opportunity to thank Simon for his hard work and entrepreneurialism over the last year,” Taunton said. “Simon has led the betting and gaming team during an important phase, focusing on new product development alongside driving strong revenues in this space.” Collins will be replaced as managing director of betting and gaming by Jo Bucci, currently general manager of The Sun. “I have thoroughly enjoyed my time at News UK,” Collins said. “It’s been a pleasure to work with such a talented team to develop some of the most popular gaming products in the UK environment – from Dream Team to Sun Bingo. 19th February 2021 | By Daniel O’Boyle He has previously been involved with two high-profile gaming businesses. He was a co-founder of Foxy Bingo operator Cashcade, that was sold to PartyGaming in a £95.9m deal in 2009. Following the acquisition he ran an investment fund for the operator. Topics: People Sports betting Bingo Social gaming Affiliates People moves Simon Collins has stepped down from his role as managing director of betting and gaming at media giant News UK, in order to pursue a new start-up opportunity. Regions: UK & Ireland “That said, my roots – and my heart – lay in the start-up space, and the lure of the new opportunities there was just too strong.” Email Address