How to investigate a franchise project

for entrepreneurs, to find the brand strength of the entrepreneurial project is to find the source of wealth, so how to determine the project is worth joining? What aspects of the project need to be investigated?

"investment" is this year’s hottest words, how many hands have some spare cash, or stocks, or to buy the fund, or investment property…… Of course, there are a lot of people not only consider the investment is to make money, want to invest their own "living law" — in the hope that through investment, change their way of life. For example, set up their own boss, free to live, is a lot of people dream of simple life".

"to open a restaurant!" This is the most easy to think of their own investment in the direction of investment shops, because the investment in food and beverage industry than other industries seem to be some of the more vulnerable: low threshold for professional and technical requirements are not high, strong operability.


for the food chain of the "investment", investors in the choice of project management is the priority among priorities, "investment" initial operators according to their financial situation, choose a series of brand name, and product positioning, these brands target source localization, join the environment style positioning, store of individual positioning service price positioning, strategy, profit orientation and a series of business models.

only make these many white brand positioning, will it be possible to create a thriving market competition in the future around". The following "a lot" to provide you with some specific steps.

A, of other stores operating conditions: clarify whether the two headquarters Direct stores and more than one year of operation, is for others to have the right to use the trademark. In addition, must contact the existing franchisees, and personally to explore business conditions, conditions permitting, can be "disguised" as local diners visit a few more days, to do a detailed analysis to join the business area of the store, service employees, customers response.

two, the success rate of food stores to study other same system stores operating conditions, if a franchise system closed shop situation, must be careful; if a franchise system there are a number of closed shop situation, whether it is self-employed or other mistakes, what the reasons are we should consider giving up. Because a mature system needs a long time to experience the accumulation and management system of continuous improvement, in the normal operation of the situation, the situation is not close shop.

three, food and beverage stores to join the threshold: if join the threshold of a franchise is very low, there is no requirement, as long as the payment of fees will be added and joined the business, some recommend this case

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