Subway exec discusses brand, ND

first_img Pace, a passionate Notre Dame fan who has a helmet signed by Joe Montana in his office, said he was disappointed that the Notre Dame Subway location does not offer $5 Footlongs. He does not believe students should have to go off campus to take advantage of the deal.   “Unlike many other brands, we don’t use celebrities, we use fans of Subway who happen to be famous,” Pace explained. “These guys and gals really do eat at Subway, so it’s natural for them to talk about the brand.” “Michael Strahan will go into a Subway and send out a tweet say ‘I’m having a Subway blank and blank sandwich,’” Pace said. “We just view it as another way to connect to our consumers. [Social media] advertising allows consumers to get as close to Subway as they want.”  Pace said that sometimes, celebrities will tweet the sandwich they’re ordering, just because they love Subway, and because they know “the [people at Subway] like it.” Pace said Subway does not solely use the faces of celebrities to promote the brand. Each afternoon, like clockwork, lines form in front of the Subway in the LaFortune Student Center as students wait to order their favorite subs. What most of those students do not realize is that the guy behind Subway’s global brand advertising, the guy behind $5 Footlongs, those television commercials with Jared Fogle and Subway ads with celebrities like Michael Phelps, is Notre Dame alum Tony Pace.  Pace said he personally likes to get creative with his Subway order.  “Obviously, everyone’s communicating digitally now,” he said. “We are trying to use innovative techniques in [our advertising.] Whether its Michael Phelps, Michael Strahan, Nastia Liukin — all of those folks also have a presence in the digital [space] and social media.” “I’m in marketing now, and the great thing about marketing is that a big piece of it is how you communicate — whether you write headlines, or lay out a paper, all that was fabulous training,” he said. “Television is still an extremely effective media form,” he said. “Without traditional advertising, the $5 Footlong Song would never have caught on that quickly. With television … you’re reaching 30 million people with a message.”  “As a longstanding and generous alum, I’m not very happy about [that.] I see ads in the Observer for Subways off-campus [for] the $5 Footlongs. That makes me upset,” he said.  “The Observer was the toughest job I ever had,” Pace said. “I was Editor-in-Chief of the Observer from March 1978 to March 1979. Before that, I was features Editor, and before that I covered interhall sports.” While digital media is an ever-expanding advertising platform, Pace said he has not lost focus on more traditional methods of advertising. Pace said his background in journalism and the liberal arts helped him build the communication skills necessary for a career in business.  Pace emphasized that all of Subway’s  “Famous Fans” are celebrities who already liked to eat at Subway. “If I ask someone what their favorite sandwich is, and they say ‘uh…tuna?’ I know that person isn’t a real fan,” Pace explained.  Most recently, Pace has been working on an advertising campaign with the New York City Marathon, creating a sponsorship deal as “Official Training Partner” since Subway’s Jared Fogle will be participating in marathon.  Pace said his education at Notre Dame as a double major in the Program of Liberal Studies and economics, as well as his experience as Editor-in-Chief of The Observer, helped prepare him for a job in the business world.  Pace said under his leadership, Subway emphasized advertising on the Internet, specifically on Facebook and Twitter sites of celebrities.  “So the thing that we just kicked off last weekend is making news of the fact that Jared’s running the New York City Marathon,” Pace said. “Jared lost all that weight by walking and eating Subway. Here we are 10 years later he’s running a marathon, so that’s a big deal. We have a TV commercial [on Jared] that actually just started running on Sunday.” After graduating from Notre Dame, Pace went on to the University of Pennsylvania’s Wharton School of Business, where he earned his Masters of Business Administration and was the editor of Business School Weekly.   He said people often have a go-to Subway sandwich. He talked about Michael Phelps ordering turkey when he’s in training, but a meatball sub when he’s not.  Pace, a 1979 alumnus, is the Chief Marketing Executive of the Subway Franchisee Advertising Fund Trust. Since Pace joined Subway in 2006 and helped create a new digital marketing team, develop new marketing opportunities on shows like “The Biggest Loser” and “Chuck” and bring the $5 Footlong deal to widespread success.   “My favorite Subway sandwich is actually not on the menu,” he said. “My favorite is what I refer to as ‘chicken and cheese.’ I want a single portion of cheese, half of it Swiss and half of it provolone. Put onions on before you toast it, so they’re cooked into the cheese. Then I want lettuce, tomato, cucumber, sometimes pickles or banana peppers, depending how I’m feeling, and a bit of mayo … usually on flatbread, although I also do Italian once in awhile.”last_img read more

Weekend Poll Top Three: Raoul & Christine Are Your Prom King & Queen of Broadway!

first_img View Comments 3. Marius and Cosette, Les Miserables —10% OK, so “A Heart Full of Love” is probably the most awkward kind of flirting imaginable…and that’s before you take into account your third wheel lurking behind (sorry, Eponine). But that’s what makes these two so adorable. Enjoy the prom, Cosette, because spoiler alert: your wedding night is kind of a bummer. 2. Fiyero and Elphaba, Wicked—15% Considering these two flee to live out their relationship in secrecy, plus that whole “wickedness must be punished “ thing, the denizens of Oz probably wouldn’t vote Fiyero and Elphaba for prom king and queen. But that’s fine, because we will! Who doesn’t love a good underdog story? And you know they’d turn it out on the Ozdust Ballroom dance floor. 1. Raoul and Christine, The Phantom of the Opera—16% They’ve been around the longest out of any couple on Broadway, so it seems only fair to crown Raoul and Christine the prom king and queen of the Great White Way. And let’s face it, after those masquerades, these childhood playmates-turned-lovers would take home the crown and win best dressed. Just look out for the Phantom; he’s the jealous type and has some tricks up his sleeve. Better hope he hasn’t seen Carrie. Well, the Broadway.com prom is coming to a close: the punch is gone, crumpled carnations are scattered over the floor, and those two chaperones in the corner are dancing more provacatively than anyone else. Now, it’s time to crown the prom king and queen of the Great White Way! It was a tight race, but we have our winners and runners-up. The votes are in, and here’s who you picked!last_img read more

The Pacific Chase

first_img The first time Police Lieutenant Ramón Zúñiga Camacho saw a semisubmersible with cocaine intercepted off the Pacific coast in 2008, he had two reactions. One, that drug traffickers often change their strategies to be able to move narcotics; and two, that it shows the great economic power of those involved. Lt. Zúñiga is Operations Officer with Costa Rica’s National Coast Guard Service in Puerto Caldera, in the province of Puntarenas, about 90 kilometers from the country’s capital, San José. “All of a sudden you realize you are not in a fair fight: they have financing, they have technology,” said Lt. Zúñiga, a 22-year veteran of the Coast Guard. The challenge for Costa Rican authorities is to protect their territory to prevent drug traffickers from gaining ground. Mauricio Boraschi Hernández, vice minister of the presidency on security matters and also national anti-drug commissioner, told Diálogo that it is very important for the country to exercise territorial control. This entails the development and improvement of maritime, aerial and land interdiction capabilities to protect a territory whose sea area is 11 times larger than its land area from drug traffickers. “This is done based on teamwork, on training and technology, and we are in a great fight to be able to improve these services,” he added. He highlighted the fact that, because Costa Rica does not have an army, many times the country is not included in international cooperation programs, so it is necessary to have a high-quality police force that is capable of protecting the nation. Operations carried out on the open sea with other countries are very important to the Costa Rican government because they bring together resources and capabilities. An example is their participation in Operation Martillo, which started in January 2012 to fight drug trafficking in both Caribbean and Pacific waters. Through April 2012, 25 tons of cocaine and other drugs had already been intercepted and seized and more than 50 people arrested, according to statements by General Douglas Fraser, Commander of the United States Southern Command (SOUTHCOM), that were published in the Guatemalan newspaper Prensa Libre. In total, 14 countries are participating. Because patrolling the open sea already has support from friendly governments, Costa Rica is looking for more collaboration with Colombia, Ecuador and Panama to develop a joint patrol system in the Pacific. The country also intends to reach an agreement with the Central American countries as was done on the Atlantic coast, where it promoted a joint patrolling agreement with Central American and Caribbean countries. The aim is to pool resources and prevent drug traffickers’ boats from penetrating the Central American coast. New Installation By Dialogo July 01, 2012 Although Costa Rica is a transit bridge rather than a destination port for international drug trafficking, it does not escape the ill effects. Drug traffickers pay Costa Rican fishermen for refueling in kind with drugs. The fishermen, seeing they cannot sell the drug at international market prices, end up processing the cocaine hydrochloride to turn it into crack that is sold on the streets of Costa Rica, which ultimately generates violence and a public health issue. “This is a reality that not only Costa Rica but all Central Americans have to deal with,” Vice Minister Boraschi said. Allan Solano, head of the Drug Control Police (PCD) of Costa Rica, said that among the drugs consumed in Costa Rica are crack, ecstasy, Colombian marijuana that enters the country through Panama, Jamaican marijuana (known as high red) and hydroponic marijuana that is grown in high-tech laboratories. The consumption of crack, he said, has resulted in an increase in property damage, theft, robbery and homicide, Heroin transit to the United States has been observed, but it is not intended for local consumption. The head of the PCD indicated that police have made great efforts to eliminate crack manufacturing and distribution structures in public spaces, abandoned lots and buildings in ruins. The government as well as social and education institutions are also involved in prevention activities and information programs on the topic of drugs. On August 15, 2010, the first case of Mexican assassins operating in Costa Rica was recorded. Two Costa Rican citizens were riddled with bullets shot from a vehicle in Limón, on the country’s Atlantic coast. The reason: a probable settling of scores. Colombian hired guns had already entered this Central American country in the 1980s, according to Mexican magazine Proceso. Vice Minister Boraschi said “tumbonazos” or “hits” – stealing drugs from other criminal groups – are a cause for concern due to the violence they generate. “At any given time, probably days later after a ‘tumbonazo,’ we will have a death related to this hit,” he said. He added that although Costa Rica has the lowest homicide rate in the region, it is very high for a country that abolished the army in 1948. The rate of homicides per 100,000 inhabitants decreased in 2011 from 11.6 to 10, according to Costa Rican newspaper La Nación. Given its irregular shape with peninsulas and bays, Costa Rica’s Pacific coast is a favorite of South American drug traffickers because they can easily refuel there en route to Mexico and the United States. “Each time one of these boats arrives to the coast of Costa Rica, it brings with it stories of pain, family disintegration and death,” Vice Minister Boraschi said. Many of the boats that carry drugs from South America, especially from the area of Puerto Buenaventura in Colombia, navigate in a straight line to Punta Burica, on the border with Panama. “This is a mandatory route due to logistics and refueling aspects,” he added. Vice Minister Boraschi said boats that carry cocaine hydrochloride aim for Panama or Costa Rica for refueling, storage, re-exporting or transit purposes. On the other hand, on the Caribbean coast, the trip is in a straight line and the distance is relatively short. Drug traffickers can reach Honduras without having to stop on the coasts of Panama, Costa Rica or Nicaragua. However, drug trafficking happens on both coasts of the country. Local Market Pain for Some, Gain for Others The new Coast Guard station in Puerto Caldera was inaugurated on April 7, 2011. A donation of more than $3 million from SOUTHCOM helped with construction. Commander Edwin Cantillo Espinoza, a Coast Guard legal officer, showed Diálogo the administrative offices, barracks and floating dock. International contributions also helped rebuild a repair shop; two speedboats were also donated. “The officers feel more comfortable in their new house,” he said. The station is located at a central spot on Costa Rica’s Pacific coast, allowing Coast Guard units to cover places in the country that have fewer maritime interdiction resources. Incursion of Hired Guns last_img read more

Drug Boss Extradited from Honduras Arrives in Colombia

first_imgBy Dialogo July 20, 2012 An alleged leader of the criminal gang ‘Los Urabeños,’ in the service of drug traffickers, Alexander Montoya, alias ‘El Flaco’ [‘The Thin One’], arrived in Bogotá on July 18 after being deported from Honduras, where he had been arrested, according to a police announcement. Montoya, the criminal organization’s second-in-command, “was arrested in the city of La Ceiba” as the result of an investigation led by the Colombian police, with support from Interpol, the Honduran police, and the Andean country’s Public Prosecutor’s Office, the announcement added. According to the police, alias ‘El Flaco’ is believed to have left Colombia on a plane that was stolen at Bogotá’s El Dorado Airport on March 18, after he took control of the organization together with his cousin Dairo Usuga, alias ‘Otoniel.’ Montoya occupied the second-ranking slot in the gang’s leadership following the death in January of his relative Juan de Dios Usuga, alias Giovanny,” the announcement said. Montoya, for whom the Colombian Government was offering a reward of up to 1.2 billion pesos (around 680,000 dollars), was a member of the demobilized United Self-Defense Units of Colombia (AUC, extreme right-wing paramilitaries) until 2004, when he took advantage of peace negotiations with the administration of then-president Alvaro Uribe (2002-2010). Nevertheless, “he continued engaging in criminal activity and joined the criminal gang in Urabá (in northwestern Colombia) led by Daniel Rendón, alias ‘Don Mario,’ who was arrested on April 15, 2009,” resulting in the control of the organization by the Usuga clan, the police said. The individual extradited handled the cocaine-trafficking routes in the Urabá region, in the departments of Antioquia and Chocó, and is the subject of five outstanding arrest warrants, for homicide, illegally carrying arms, and criminal conspiracy, the police added. In addition, he has been sentenced to 40 years in prison for the August 2002 murder in Miranda, in the department of Cauca, of the nurse Amparo Figueroa, who was under witness protection.last_img read more

Compliance: NCUA provides guidance on FOM narrative approach

first_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr continue reading » NCUA headquarterscenter_img NCUA’s latest Letter to Federal Credit Unions (18-FCU-02) features guidance on how credit unions can prepare a successful narrative application when using this option to apply for serving a well-defined local community (WDLC). Changes to the  field-of-membership rule became effective Sept. 1, providing federal credit unions with more flexibility on applications for community charter approvals, expansions, or conversions.In addition to a presumptive community based on a single political jurisdiction or core based statistical area, the final rule provides federal credit unions with another option when submitting their community related applications. The federal credit union can use a written narrative, with sufficient supporting documentation, to establish the existence of a well-defined local community (WLDC).A written narrative, with sufficient supporting documentation, may allow a federal credit union to establish a WDLC for an area that may not otherwise qualify as a presumptive community based on a single political jurisdiction or core based statistical area. Federal credit unions must demonstrate the ability to serve the requested community and its intent to serve the entire community and all its segments.last_img read more

This new house at Hendra has hit the market

first_img9 Derby St, Hendra.NEVER before lived in, this new house at 9 Derby St, Hendra, is a collaboration between Profile Architecture and Davlen Developments and has a modern yet functional feel. 9 Derby St, Hendra.Agent Leigh Kortland said spread over three levels of open-plan living space, the residence on the cusp of T.C Beirne Park was beautifully designed with interesting features at every turn.“A soaring 6m breeze corridor is the centrepiece of the home, bringing an abundance of north-easterly sunlight and cool Moreton Bay breezes inside,” Ms Kortlang said.“From its clever use of windows to its connection between indoor and outdoor living and its location across the road from the heritage-listed Glengariff villa, this residence really is such a special offering.” 9 Derby St, Hendra.Other features of the house include a 6-Star energy efficiency rating and ducted airconditioning and ceiling fans to three of the bedrooms. HMAuction: On site, September 9, 11amAgent: Leigh Kortlang, Ray White Ascot 9 Derby St, Hendra.More from newsFor under $10m you can buy a luxurious home with a two-lane bowling alley5 Apr 2017Military and railway history come together on bush block24 Apr 2019Meticulously crafted with luxury finishes and appointments throughout, the house has 5.5kW solar energy, multiple indoor and outdoor living areas, state-of-the-art appliances and an open-plan ensuite in the main bedroom.On entry to the middle level, a kitchen, living and dining space extends to a terrace including a jet-spa pool. 9 Derby St, Hendra.Along with a range of European appliances, the kitchen has a large butler’s pantry, ample storage space and reconstituted stone bench tops.To the rear of the floor are a bathroom and two bedrooms, including the main. Both bedrooms have walk-in wardrobes, while the main has a private balcony. Its open-plan ensuite is an outstanding design, with double vanities and a freestanding tub, while being flooded by natural light. Upstairs, a central hallway looking to the living hub below connects to a bathroom and three more bedrooms. Two of these bedrooms have built-in wardrobes, while one has a walk-in wardrobe, an ensuite with double vanities and a private balcony with street views.The lower level of the house is given over to a rumpus room with a kitchenette and bi-fold doors to an outdoor area. There is also a laundry with external access.last_img read more

Powerful German union backs plans to boost second-pillar pensions

first_imgIG Metall, Germany’s largest trade union, has expressed support for government proposals for industry-wide pension plans, although it has placed a strengthening of the first pillar at the heart of its recently unveiled reform proposal.   It set out its stall on reform of the country’s pension system last week, presenting its proposals in Berlin.The German government is trying to see through reform before major parliamentary elections next year.Industry-wide pension plans, also referred to as the social partner model, have been on its agenda for some time.  As Germany’s largest trade union, IG Metall’s position on pension reform carries weight, according to Klaus Stiefermann, chief executive at aba, the German occupational pension association. “The prospects of success for the social partner model, both with respect to its becoming law and then its implementation, depend on the trade unions and employer associations,” he told IPE.“The metal industry is an important one, so it’s important that IG Metall is behind the project.” The trade union for the metal industry is mainly calling for a strengthening of the first pillar, but it also lent its support to efforts to boost workplace pension provision, as a supplement to the state pension system.The third pillar is not up to the task of ensuring adequate retirement income in old age, according to the union, which believes the drive to boost private pension coverage, via the take-up of state-subsidised pension schemes (Riester-Rente), has failed.Setting out the trade union’s reform proposal, Jörg Hofmann, president of IG Metall, said occupational pensions should be available for all employees and that any second-pillar reform needed to include making mandatory the financial participation by employers.He said the trade union was “in favour of and supports” the proposal from Andrea Nahles, the minister for labour and social affairs, for industry-wide pension providers.The collective bargaining parties should have the option to create industry-specific arrangements to be treated preferentially under law, he added.He also mentioned ways of making occupational pension provision more attractive, such as increasing the tax relief on funding requirements.last_img read more

Arrests in sex worker crackdown

first_imgONE News 25 January 2012Christchurch police are cracking down on illegal activity surrounding prostitution, as street workers move into surburban areas while the CBD remains locked down. Residents say they have found faeces in their yards and even people having sex in their front gardens. They are so concerned they sent a petition to the council, prompting police patrols of the area.A ONE News camera was out with police in an overnight operation cracking down on prostitution in the suburbs. Just a few minutes into the shift, a streetworker suspected of carrying Hepatitis C and her client were caught in the act. Both the prostitute and her client were arrested and taken to the police station. “It’s not the prostitution that we’re concerned about, it’s the behaviour associated with it – what and where it’s happening,” said Constable Nick Lewis. “It’s the traffic, it’s the noise, it’s chucking bottles, it’s the threats. It’s basically all round general disorder – that’s what we are here to sort out,” said Lewis.http://tvnz.co.nz/national-news/arrests-in-sex-worker-crackdown-4701953last_img read more

A family of three of Grandbay and a Guadeloupe national have been jointly charged for 13 firearm related offences.

first_imgLocalNews A family of three of Grandbay and a Guadeloupe national have been jointly charged for 13 firearm related offences. by: – August 16, 2011 Tweet Share 28 Views   no discussions In photo: an Ak-47. Photo credit: ak-103.com (This is not the actual pistol which was seized)Sixty-nine year old Louis Gregoire, his thirty-six year old brother Aaron Gregoire and his thirty-two year old son Levi Gregoire of Back Street, Grand Bay were charged with thirty-seven year old Suzelle Gama of Guadeloupe when they appeared before the Magistrate’s Court in Roseau on Monday. They were charged for being in the possession of a prohibited weapon namely 1 AK-47, possession of certain ammunition to wit 9 rounds of 30-30 ammunition; possession of 1 spent shell of 5.56 ammunition; possession of 2 rounds of .45 ammunition; possession of 1 silver pistol slide marked “PA-Italy” model #8686; possession of 2 pistol magazines; possession of one .32 pistol; possession of certain ammunition namely, 1 round of .32 ammunition; possession of 2 rounds of .380 ammunition; possession of certain ammunition namely 3 rounds of 5.56 ammunition; possession of 2 rounds of 12 gauge ammunition, possession of 2 rounds 16 gauge ammunition and the possession of 2 rounds of 20 gauge ammunition.The accused all pleaded not guilty and were granted bail. They also chose to have their matter heard in the Magistrate’s Court as opposed to the High Court when asked by Magistrate Evelina Baptiste.Levi Gregoire was bailed for $32, 000.00 with two sureties, and was ordered to report to the Grand Bay Police Station every Wednesday between 7am and 7pm and surrender his passport and travel documents to the Police immediately.Louis Gregoire, who was granted bail over the weekend in the amount of $30,000.00, had his bail conditions varied due to his medical condition. He is to report to the Grand Bay Police Station every other Monday between 7am and 7pm and surrender his passport and all travel documents to the Police immediately.Aaron Gregoire was also granted bail over the weekend in the amount of $35, 000.00, and was ordered to report to the Grand Bay Police Station every Monday between 7am and 7pm and surrender his passport and all travel documents immediately.Suzelle Gama, a Guadeloupe resident was also granted bail over the weekend in the amount of $25, 000.00 and also ordered to report to the Grandbay Police Station every Monday from 7am to 7pm and surrender her passport and travel documents to police immediately.They all were given up to 1pm today to surrender all travel documents to police or else bail will be revoked. Trial will be heard on 21st November, 2011.Dominica Vibes Newscenter_img Share Share Sharing is caring!last_img read more

Ma, son among latest COVID cases in NegOcc

first_imgThe three others – all females – were repatriated overseas Filipino workers (OFWs) who are quarantined in a hotel facility. They were listed as Patients No. 32, 35 and 36.On June 21, three other LSIs from Manila were added to the list of COVID-19 cases in this province. The mother and son were among the nine new cases recorded in Negros Occidental on June 20. Of the nine, four were locally stranded individuals (LSIs) from Cebu. Patient No. 29 is a 22-year-old man from Escalante City; Patient No. 30, a 36-year-old female from Cadiz City; Patient No. 31, a 36-year-old male from San Carlos City; and Patient No. 34 is a 43-year-old male from Silay City. BACOLOD City – A woman and her 10-year-old son who recently arrived from Metro Manila were among the 12 residents of this province to test positive for coronavirus disease 2019 (COVID-19), a report from the provincial government said.The boy, listed as Patient No. 33, is the youngest of the total 40 patients in this province.center_img He and his 31-year-old mother, who is Patient No. 37, are both asymptomatic. They are now isolated in a patient care center in their home town of Moises Padilla. Here’s a brief description of them: Patient No. 38, a 26-year-old woman, and Patient No. 40, a 30-year-old man, who are both residents of E.B. Magalona town; and Patient No. 39, a 32-year-old woman from Himamaylan City.(With a report from PNA/PN)last_img read more