Subway exec discusses brand, ND

first_img Pace, a passionate Notre Dame fan who has a helmet signed by Joe Montana in his office, said he was disappointed that the Notre Dame Subway location does not offer $5 Footlongs. He does not believe students should have to go off campus to take advantage of the deal.   “Unlike many other brands, we don’t use celebrities, we use fans of Subway who happen to be famous,” Pace explained. “These guys and gals really do eat at Subway, so it’s natural for them to talk about the brand.” “Michael Strahan will go into a Subway and send out a tweet say ‘I’m having a Subway blank and blank sandwich,’” Pace said. “We just view it as another way to connect to our consumers. [Social media] advertising allows consumers to get as close to Subway as they want.”  Pace said that sometimes, celebrities will tweet the sandwich they’re ordering, just because they love Subway, and because they know “the [people at Subway] like it.” Pace said Subway does not solely use the faces of celebrities to promote the brand. Each afternoon, like clockwork, lines form in front of the Subway in the LaFortune Student Center as students wait to order their favorite subs. What most of those students do not realize is that the guy behind Subway’s global brand advertising, the guy behind $5 Footlongs, those television commercials with Jared Fogle and Subway ads with celebrities like Michael Phelps, is Notre Dame alum Tony Pace.  Pace said he personally likes to get creative with his Subway order.  “Obviously, everyone’s communicating digitally now,” he said. “We are trying to use innovative techniques in [our advertising.] Whether its Michael Phelps, Michael Strahan, Nastia Liukin — all of those folks also have a presence in the digital [space] and social media.” “I’m in marketing now, and the great thing about marketing is that a big piece of it is how you communicate — whether you write headlines, or lay out a paper, all that was fabulous training,” he said. “Television is still an extremely effective media form,” he said. “Without traditional advertising, the $5 Footlong Song would never have caught on that quickly. With television … you’re reaching 30 million people with a message.”  “As a longstanding and generous alum, I’m not very happy about [that.] I see ads in the Observer for Subways off-campus [for] the $5 Footlongs. That makes me upset,” he said.  “The Observer was the toughest job I ever had,” Pace said. “I was Editor-in-Chief of the Observer from March 1978 to March 1979. Before that, I was features Editor, and before that I covered interhall sports.” While digital media is an ever-expanding advertising platform, Pace said he has not lost focus on more traditional methods of advertising. Pace said his background in journalism and the liberal arts helped him build the communication skills necessary for a career in business.  Pace emphasized that all of Subway’s  “Famous Fans” are celebrities who already liked to eat at Subway. “If I ask someone what their favorite sandwich is, and they say ‘uh…tuna?’ I know that person isn’t a real fan,” Pace explained.  Most recently, Pace has been working on an advertising campaign with the New York City Marathon, creating a sponsorship deal as “Official Training Partner” since Subway’s Jared Fogle will be participating in marathon.  Pace said his education at Notre Dame as a double major in the Program of Liberal Studies and economics, as well as his experience as Editor-in-Chief of The Observer, helped prepare him for a job in the business world.  Pace said under his leadership, Subway emphasized advertising on the Internet, specifically on Facebook and Twitter sites of celebrities.  “So the thing that we just kicked off last weekend is making news of the fact that Jared’s running the New York City Marathon,” Pace said. “Jared lost all that weight by walking and eating Subway. Here we are 10 years later he’s running a marathon, so that’s a big deal. We have a TV commercial [on Jared] that actually just started running on Sunday.” After graduating from Notre Dame, Pace went on to the University of Pennsylvania’s Wharton School of Business, where he earned his Masters of Business Administration and was the editor of Business School Weekly.   He said people often have a go-to Subway sandwich. He talked about Michael Phelps ordering turkey when he’s in training, but a meatball sub when he’s not.  Pace, a 1979 alumnus, is the Chief Marketing Executive of the Subway Franchisee Advertising Fund Trust. Since Pace joined Subway in 2006 and helped create a new digital marketing team, develop new marketing opportunities on shows like “The Biggest Loser” and “Chuck” and bring the $5 Footlong deal to widespread success.   “My favorite Subway sandwich is actually not on the menu,” he said. “My favorite is what I refer to as ‘chicken and cheese.’ I want a single portion of cheese, half of it Swiss and half of it provolone. Put onions on before you toast it, so they’re cooked into the cheese. Then I want lettuce, tomato, cucumber, sometimes pickles or banana peppers, depending how I’m feeling, and a bit of mayo … usually on flatbread, although I also do Italian once in awhile.”last_img read more

Coronavirus outbreak ‘just beginning’ outside China, says expert

first_imgAsked why there were so many cases in Singapore, he said there were comparatively more tests being conducted on the island.”We have a very low index of suspicion for testing people so…we do have higher ascertainment,” he said, but added that there was a lot about transmission of the virus yet to be understood.Kenneth Mak, director of medical services at Singapore’s health ministry, told a news conference it was difficult to be confident in projections that the epidemic will peak in China this month but, in any case, peaks in other countries will lag China by one or two months.Fisher said there was no justification for the kind of panic buying of essentials like rice and toilet rolls seen in Singapore.”There’s no suggestion we are going to run out of anything,” he said. “I would just stay level-headed.”He said the elderly and those with diabetes were most at risk of serious illness.”For the vast majority of people it will just be a mild illness but still treat it with respect,” Fisher said.Topics : “It’s fair to say that’s really what we are seeing,” he told Reuters in an interview. “But it has spread to other places where it’s the beginning of the outbreak. In Singapore, we are at the beginning of the outbreak.”The flu-like virus has killed more than 1,100 people and infected nearly 45,000, predominantly in China and mostly in Wuhan.Singapore has reported 50 coronavirus cases, one of the highest tallies outside China, including mounting evidence of local transmission.”I’d be pretty confident though that eventually every country will have a case,” Fisher said. The coronavirus epidemic may be peaking in China where it was first detected in the central city of Wuhan but it is just beginning in the rest of the world and likely to spread, a global expert on infectious diseases said on Wednesday.The Chinese government’s senior medical adviser has said the disease is hitting a peak in China and may be over by April. He said he was basing the forecast on mathematical modelling, recent events and government action.Dale Fisher, chair of the Global Outbreak Alert & Response Network that is coordinated by the World Health Organization, said that predicted “time course” may well be true if the virus is allowed to run free in Wuhan.last_img read more

German champions Bayern Munich defends German Cup title

first_imgBERLIN: German champions Bayern Munich extended their domestic domination by winning their 20th German Cup title with a 4-2 win over Bayer Leverkusen in the final. Robert Lewandowski scored twice while Serge Gnabry and David Alaba were both on the scoresheet.Leverkusen were given some hope when Sven Bender scored in the 63rd minute to make the score 3-1. However Leverkusen could not make any significant inroads post that and Lewandowski scored his second in the 89th minute to put the result beyond doubt. Leverkusen midfielder Kai Havertz then converted a 95th minute penalty to take his team’s tally for the night to two goals.Alaba gave Bayern the lead with a freekick in the 16th minute after Lewandowski was fouled at the edge of the box. The Bavarians then doubled their lead when Joshua Kimmich released Serge Gnabry down the right channel and the winger’s uncontested shot nestled into the bottom corner for the 24-year-old’s 20th goal of the season in all competitions.Leverkusen’s goalkeeper Lukas Hradecky was more to blame for the third when he fumbled a thunderous shot from Lewandowski from range that was straight at him. The ball bounced off his hand and crept over the line and Lewandowski celebrated his 50th goal of the season. Lewandowski then chipped the ball over Hradecky in the 89th to score his second.Havertz’s penalty came after late drama involving VAR which spotted a handball inside the box. This is Bayern’s second consecutive German Cup title, having beaten Leipzig in the final last season. IANSAlso Watch: Get Set Global: Deep Dive With The UK Frontlinerslast_img read more