Subway exec discusses brand, ND

first_img Pace, a passionate Notre Dame fan who has a helmet signed by Joe Montana in his office, said he was disappointed that the Notre Dame Subway location does not offer $5 Footlongs. He does not believe students should have to go off campus to take advantage of the deal.   “Unlike many other brands, we don’t use celebrities, we use fans of Subway who happen to be famous,” Pace explained. “These guys and gals really do eat at Subway, so it’s natural for them to talk about the brand.” “Michael Strahan will go into a Subway and send out a tweet say ‘I’m having a Subway blank and blank sandwich,’” Pace said. “We just view it as another way to connect to our consumers. [Social media] advertising allows consumers to get as close to Subway as they want.”  Pace said that sometimes, celebrities will tweet the sandwich they’re ordering, just because they love Subway, and because they know “the [people at Subway] like it.” Pace said Subway does not solely use the faces of celebrities to promote the brand. Each afternoon, like clockwork, lines form in front of the Subway in the LaFortune Student Center as students wait to order their favorite subs. What most of those students do not realize is that the guy behind Subway’s global brand advertising, the guy behind $5 Footlongs, those television commercials with Jared Fogle and Subway ads with celebrities like Michael Phelps, is Notre Dame alum Tony Pace.  Pace said he personally likes to get creative with his Subway order.  “Obviously, everyone’s communicating digitally now,” he said. “We are trying to use innovative techniques in [our advertising.] Whether its Michael Phelps, Michael Strahan, Nastia Liukin — all of those folks also have a presence in the digital [space] and social media.” “I’m in marketing now, and the great thing about marketing is that a big piece of it is how you communicate — whether you write headlines, or lay out a paper, all that was fabulous training,” he said. “Television is still an extremely effective media form,” he said. “Without traditional advertising, the $5 Footlong Song would never have caught on that quickly. With television … you’re reaching 30 million people with a message.”  “As a longstanding and generous alum, I’m not very happy about [that.] I see ads in the Observer for Subways off-campus [for] the $5 Footlongs. That makes me upset,” he said.  “The Observer was the toughest job I ever had,” Pace said. “I was Editor-in-Chief of the Observer from March 1978 to March 1979. Before that, I was features Editor, and before that I covered interhall sports.” While digital media is an ever-expanding advertising platform, Pace said he has not lost focus on more traditional methods of advertising. Pace said his background in journalism and the liberal arts helped him build the communication skills necessary for a career in business.  Pace emphasized that all of Subway’s  “Famous Fans” are celebrities who already liked to eat at Subway. “If I ask someone what their favorite sandwich is, and they say ‘uh…tuna?’ I know that person isn’t a real fan,” Pace explained.  Most recently, Pace has been working on an advertising campaign with the New York City Marathon, creating a sponsorship deal as “Official Training Partner” since Subway’s Jared Fogle will be participating in marathon.  Pace said his education at Notre Dame as a double major in the Program of Liberal Studies and economics, as well as his experience as Editor-in-Chief of The Observer, helped prepare him for a job in the business world.  Pace said under his leadership, Subway emphasized advertising on the Internet, specifically on Facebook and Twitter sites of celebrities.  “So the thing that we just kicked off last weekend is making news of the fact that Jared’s running the New York City Marathon,” Pace said. “Jared lost all that weight by walking and eating Subway. Here we are 10 years later he’s running a marathon, so that’s a big deal. We have a TV commercial [on Jared] that actually just started running on Sunday.” After graduating from Notre Dame, Pace went on to the University of Pennsylvania’s Wharton School of Business, where he earned his Masters of Business Administration and was the editor of Business School Weekly.   He said people often have a go-to Subway sandwich. He talked about Michael Phelps ordering turkey when he’s in training, but a meatball sub when he’s not.  Pace, a 1979 alumnus, is the Chief Marketing Executive of the Subway Franchisee Advertising Fund Trust. Since Pace joined Subway in 2006 and helped create a new digital marketing team, develop new marketing opportunities on shows like “The Biggest Loser” and “Chuck” and bring the $5 Footlong deal to widespread success.   “My favorite Subway sandwich is actually not on the menu,” he said. “My favorite is what I refer to as ‘chicken and cheese.’ I want a single portion of cheese, half of it Swiss and half of it provolone. Put onions on before you toast it, so they’re cooked into the cheese. Then I want lettuce, tomato, cucumber, sometimes pickles or banana peppers, depending how I’m feeling, and a bit of mayo … usually on flatbread, although I also do Italian once in awhile.”last_img read more

Odds & Ends: Idina Menzel Announces New Tour Dates & More

first_img View Comments Idina Menzel Star Filescenter_img Here’s a quick roundup of stories you may have missed today.Idina Sets More Tour DatesIf/Then and Frozen queen Idina Menzel has announced more dates for her upcoming summer international world tour! The Broadway superstar will kick off performances at the Board Gais Energy Theatre in Dublin, Ireland on June 20, 2015, before heading to Britain. She’ll perform shows around the UK, ending at London’s Wembley Arena on June 27. Next stop, of course, will be the USA!Kyle Scatliffe is Back in Les MizKyle Scatliffe, who originated the role of Enjolras in the current Broadway revival of Les Miserables, returns to lead the crusade from December 2. Jason Forbach had temporarily stepped in as the revolutionary leader for Scatliffe, who had been on leave.Michael Keaton’s B’way Turn May Win Him an Oscar!?Looks like Michael Keaton’s (sort of) star turn on Broadway will dominate awards season! His movie Birdman, where he plays a past-his-prime movie actor preparing for his big comeback on the Great White Way at the St. James Theatre, took home Best Feature and Best Actor for Keaton at the 2014 Gotham Independent Film Awards on December 1. Industry “experts” are already uttering the word “Oscar.” We’re hoping that Keaton will follow in his Birdman co-star Emma Stone’s footsteps and make his next project treading the Broadway boards for real!Alysha Umphress’ New AlbumOn the Town star and Broadway.com Vlogger Alysha Umphress is appearing on a new record! I’ve Been Played: Alysha Umphress Swings Jeff Blumenkrantz features Umphress singing original songs by Blumenkrantz, along with several original arrangements of standards including “Spring Is Here/Spring Can Really Hang You Up The Most” and “I Don’t Need Anything But You.” The album will be released on Yellow Sound Label on January 6, 2015.last_img read more

CUAid – Proving that “People Helping People” is more than just a motto

first_imgIt seems like as soon as one natural disaster passes, another one is not far behind. So far this year we have seen the disastrous impacts of Hurricanes Florence and Michael, and the fast moving and deadly California Wildfires.Credit unions are very generous – with their time, talent and dollars. Social responsibility is at the core of credit unions’ missions and is seen in the Credit Union Operating Principles. The credit union industry should take pride in the fact that they live out this principle day in and day out through financial literacy, community responsibility, and network cooperation.Let’s focus on network cooperation – the pooling of resources and expertise to better serve members. This is what CUAid is built-upon. CUAid is the national online disaster relief fundraising center for credit unions. 100% of donations go towards helping credit union people get back on their feet after disaster strikes.Through the power of network cooperation and collaboration, time and time again we have seen CUAid serve as a shining example of the difference we can make when we pool our resources. For example, last year alone over $2.8 million was raised in response to Tropical Storm Harvey, Hurricanes Irma and Maria and the California Wildfires. $2.8 million – that is simply incredible. Hear firsthand how this impacted the life of a credit union employee who received funds thanks to CUAid, the Foundation and the Cornerstone Credit Union Foundation: “I would like to send my deepest heartfelt thanks and appreciation for your generous grant. You will never know what it means to us to receive this at a time when everything we own and cherish in our home has been completely destroyed by this devastating flood. As an employee at a credit union, I am so proud to say that the Cornerstone Foundation came through FIRST. ‘People Helping People’ – at work – always!”We are once again asking for your generosity to help those most recently affected by hurricanes and wildfires. Oftentimes, these disasters become yesterday’s news to most of the country but those impacted know otherwise.We have a specific fund designated for those affected by Hurricane Michael. As we wait to hear the impact of the California Wildfires, know that you can always donate towards the Foundation’s CUAid General Disaster Relief Fund. The General Disaster Relief Fund allows the Foundation to quickly move resources as disaster response needs shift.Please know that every dollar is appreciated and can make a world’s difference to those who need it. Thank you in advance for your generosity and continuing to prove that “people helping people” is more than just a credit union motto! 6SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Lacey Yasick Lacey is the Communications Manager for the National Credit Union Foundation. She works to develop and execute all communication efforts that support the Foundation’s national programs and engagement strategy.Lacey … Web: www.ncuf.coop Detailslast_img read more

Talk of the towns

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