Subway exec discusses brand, ND

first_img Pace, a passionate Notre Dame fan who has a helmet signed by Joe Montana in his office, said he was disappointed that the Notre Dame Subway location does not offer $5 Footlongs. He does not believe students should have to go off campus to take advantage of the deal.   “Unlike many other brands, we don’t use celebrities, we use fans of Subway who happen to be famous,” Pace explained. “These guys and gals really do eat at Subway, so it’s natural for them to talk about the brand.” “Michael Strahan will go into a Subway and send out a tweet say ‘I’m having a Subway blank and blank sandwich,’” Pace said. “We just view it as another way to connect to our consumers. [Social media] advertising allows consumers to get as close to Subway as they want.”  Pace said that sometimes, celebrities will tweet the sandwich they’re ordering, just because they love Subway, and because they know “the [people at Subway] like it.” Pace said Subway does not solely use the faces of celebrities to promote the brand. Each afternoon, like clockwork, lines form in front of the Subway in the LaFortune Student Center as students wait to order their favorite subs. What most of those students do not realize is that the guy behind Subway’s global brand advertising, the guy behind $5 Footlongs, those television commercials with Jared Fogle and Subway ads with celebrities like Michael Phelps, is Notre Dame alum Tony Pace.  Pace said he personally likes to get creative with his Subway order.  “Obviously, everyone’s communicating digitally now,” he said. “We are trying to use innovative techniques in [our advertising.] Whether its Michael Phelps, Michael Strahan, Nastia Liukin — all of those folks also have a presence in the digital [space] and social media.” “I’m in marketing now, and the great thing about marketing is that a big piece of it is how you communicate — whether you write headlines, or lay out a paper, all that was fabulous training,” he said. “Television is still an extremely effective media form,” he said. “Without traditional advertising, the $5 Footlong Song would never have caught on that quickly. With television … you’re reaching 30 million people with a message.”  “As a longstanding and generous alum, I’m not very happy about [that.] I see ads in the Observer for Subways off-campus [for] the $5 Footlongs. That makes me upset,” he said.  “The Observer was the toughest job I ever had,” Pace said. “I was Editor-in-Chief of the Observer from March 1978 to March 1979. Before that, I was features Editor, and before that I covered interhall sports.” While digital media is an ever-expanding advertising platform, Pace said he has not lost focus on more traditional methods of advertising. Pace said his background in journalism and the liberal arts helped him build the communication skills necessary for a career in business.  Pace emphasized that all of Subway’s  “Famous Fans” are celebrities who already liked to eat at Subway. “If I ask someone what their favorite sandwich is, and they say ‘uh…tuna?’ I know that person isn’t a real fan,” Pace explained.  Most recently, Pace has been working on an advertising campaign with the New York City Marathon, creating a sponsorship deal as “Official Training Partner” since Subway’s Jared Fogle will be participating in marathon.  Pace said his education at Notre Dame as a double major in the Program of Liberal Studies and economics, as well as his experience as Editor-in-Chief of The Observer, helped prepare him for a job in the business world.  Pace said under his leadership, Subway emphasized advertising on the Internet, specifically on Facebook and Twitter sites of celebrities.  “So the thing that we just kicked off last weekend is making news of the fact that Jared’s running the New York City Marathon,” Pace said. “Jared lost all that weight by walking and eating Subway. Here we are 10 years later he’s running a marathon, so that’s a big deal. We have a TV commercial [on Jared] that actually just started running on Sunday.” After graduating from Notre Dame, Pace went on to the University of Pennsylvania’s Wharton School of Business, where he earned his Masters of Business Administration and was the editor of Business School Weekly.   He said people often have a go-to Subway sandwich. He talked about Michael Phelps ordering turkey when he’s in training, but a meatball sub when he’s not.  Pace, a 1979 alumnus, is the Chief Marketing Executive of the Subway Franchisee Advertising Fund Trust. Since Pace joined Subway in 2006 and helped create a new digital marketing team, develop new marketing opportunities on shows like “The Biggest Loser” and “Chuck” and bring the $5 Footlong deal to widespread success.   “My favorite Subway sandwich is actually not on the menu,” he said. “My favorite is what I refer to as ‘chicken and cheese.’ I want a single portion of cheese, half of it Swiss and half of it provolone. Put onions on before you toast it, so they’re cooked into the cheese. Then I want lettuce, tomato, cucumber, sometimes pickles or banana peppers, depending how I’m feeling, and a bit of mayo … usually on flatbread, although I also do Italian once in awhile.”last_img read more

British Open betting tips: Odds favor Rory McIlroy, but Royal Portrush field is wide-open

first_imgWe’re just days away from the final major of the year, and several players have an opportunity to add the Claret Jug to their storybook careers this weekend during the British Open at Royal Portrush in Northern Ireland.Brooks Koepka (10/1 odds), the world’s top-ranked golfer and a majors machine, can add a new feather to his cap and claim his first British Open title. British Open 2019: Tiger Woods lauds Brooks Koepka despite apparent Portrush snub Full throttle @TigerWoods 🐅 #TheOpen pic.twitter.com/oTEygo6HdU— The Open (@TheOpen) July 15, 2019And if you’re the gambling type, there are wagers to be made that can make an immensely intriguing weekend even more exciting.For those of you with a few bucks to spare on the tournament, we’ve enlisted the help of Justin Ray, Head of Content for the golf analytics company 15th Club, to help us better understand Royal Portrush as a golf course and the British Open as a unique major championship.Which metric means the most when forecasting success at Royal Portrush?Royal Portrush Golf Club, located on the northern-most coast of Northern Island, will provide viewers spectacular views, but it hasn’t offered bettors, or even golfers, much of a look at its links setup in recent years.The course hosted the Irish Open in 2012 but has undergone significant changes since with a handful of added bunkers and entirely new seventh and eighth holes, among other major alterations.5th Hole – White Rocks 🌊Perfect Portrush at its best👌 #TheOpen pic.twitter.com/3V8xufEHjL— The Open (@TheOpen) July 14, 2019However, in comparing Royal Portrush to other courses on the European Tour, Ray believes this par-71 beast provides some serious challenges.“Portrush should play as more penalizing than normal when players miss fairways and greens,” Ray told Omnisport. “And while not every links course plays exactly the same, typically the same themes arise — scrambling ability is critical, and avoiding bogeys is more important than racking up birdies.”The top of the PGA Tour leaderboard in scrambling isn’t exactly a “who’s who” of the game, but the name at the top — Patrick Cantlay (25/1) — has flirted with elite status this season and claimed into the top 10 of the World Golf Rankings in June with a win at The Memorial.Other marquee names in the top 20 in scrambling include Webb Simpson (100/1), Matt Kuchar (30/1), Tommy Fleetwood (25/1), Francesco Molinari (20/1), Marc Leishman (60/1) and Justin Rose (20/1).Notable scramblersPlayerScrambling %PGA Tour rankPatrick Cantlay67.331stWebb Simpson67.072ndMatt Kuchar65.008thTommy Fleetwood64.7510thFrancesco Molinari64.6612thJustin Rose63.9418thWhich metric means the least when forecasting success on this course?While one can certainly lose this golf tournament on the greens, it likely won’t be won with a putter, according to Ray.“Links golf tends to be less of a putting contest than normal,” he said. “Statistics like putts per green in regulation and strokes gained putting typically hold a little less weight on this type of golf course. Some of the best players on links-style courses over the last decade include Henrik Stenson (30/1), Jon Rahm (16/1) and Adam Scott (30/1) – players whose ball-striking is typically stronger than their putting acumen.”Among the golfers Ray mentioned, Rahm has gotten the most attention leading up to this tournament after finishing in the top three in his last three starts. He certainly fits the bill as a player who plays well off the tee and to the green, but doesn’t necessarily fare as well once he makes it to the short grass.Jon Rahm’s PGA Tour ranksStrokes gained2019 rank2018 rankOff-the-tee4th2ndTee-to-green15th20thAround the green62nd52ndPutting53rd147thWhich of the biggest names has a game best suited for Royal Portrush?When it comes to majors, the discussion should always begin (and usually ends) with Koepka. His cumulative score of 64 under par in majors over the last three years is 35 shots better than any other player.Two wins and two runner-ups in the last four majors 😲Is @BKoepka the man to beat at Royal Portrush? #TheOpen pic.twitter.com/O6FH5ZViAc— The Open (@TheOpen) July 16, 2019But according to Ray, Koepka’s game isn’t immune to adverse weather conditions.“The ultimate question regarding Koepka, and any other power player, is whether or not the wind will give Portrush what it needs to defend itself this week,” Ray said. “The extremely low scores we saw at the Scottish Open were largely because of docile weather conditions. More of that, and we’ll likely see players who can overpower par 4s and 5s turn The Open into a birdie-fest.”However, one number to keep in mind won’t be found on any stat sheet or scorecard, but on a birth certificate.“One thing that has been valuable in The Open in recent years compared to the other major championships is experience,” Ray pointed out. “Since 2011, the average winner at The Open is 36.1 years old, nearly five years older than the winner of any other major in that span. Four winners have been 40 or older during that stretch – the other three majors combined have had only one winner age 40 or older.”Age of British Open winnersYearPlayerAge2018Franceso Molinari352017Jordan Spieth232016Henrik Stenson402015Zach Johnson392014Rory McIlroy252013Phil Mickelson432012Ernie Else422011Darren Clarke43Are there any quirky factors to keep in mind before the boys take the course?Koepka caught a small of amount of flak ahead of the PGA Championship when he said majors were the “easiest to win” because there are only “maybe 35” players he has to worry about beating on a given major weekend.Well, he’s not entirely wrong.The last 31 majors have been won by players ranked in the top 50 in the world, but Ray said “this championship has a wide-open feel to it, largely because of the collective unknown of the golf course.”“That trait can be exacerbated if we see some wind and rain,” Ray added. “Regardless, this should be one of the most exciting atmospheres for an Open in some time.”Another trend that could be bucked this weekend is the 37-year drought for an American Grand Slam as a U.S.-born player has won the first three majors of the year (Woods, Koepka and Gary Woodland).The last time the United States held all four majors was 1982 when Craig Stadler won the Masters, Raymond Floyd won the PGA Championship and Tom Watson won the U.S. Open and British Open.Who’s someone we’re not talking about who could surprise us and be near the top of the leaderboard Sunday?If there’s one thing we know from our preparation for this tournament, it’s that we don’t know much.The course and conditions are complete wild cards, which means we’re destined for a wild-card contender.“One European Tour veteran who I like this week is Rafa Cabrera Bello,” Ray said. “He’s coming off three consecutive top-10 finishes and has had success on links courses in the past, including a win at the Scottish Open a couple of years ago. He finished tied for fourth two years ago at Royal Birkdale, too.”Cabrera Bello, 35, has longshot odds at 80/1, so a $10 flyer on the Spaniard to win would net a cool $800.Ray also tabbed 41-year-old Kuchar as a potential play in the third tier of favorites at 30/1 odds. Rory McIlroy (8/1) can win his sixth major championship on a course where he shot a course-record 61 at the age of 16.And, of course, Tiger Woods (18/1) can continue one of the most remarkable comebacks in the history of sports with a fourth win at this tournament. Related Newscenter_img British Open 2019 tee times: Tiger Woods paired with Patrick Reed among marquee groups “Kuchar is arguably having the best season of his career, and has finished in the top 10 each of the last two years at The Open,” Ray said. “Both players (Kuchar and Cabrera Bello) would fit the ‘experience-pays’ model and I think are good bets to at least finish in the top 10.”Full 2019 British Open oddsPlayerOddsRory McILROY8/1Brooks KOEPKA10/1Dustin JOHNSON10/1Jon RAHM16/1Tiger WOODS18/1Justin ROSE20/1Francesco MOLINARI20/1Xander SCHAUFFELE20/1Rickie FOWLER25/1Patrick CANTLAY25/1Tommy FLEETWOOD25/1Justin THOMAS25/1Adam SCOTT30/1Louis OOSTHUIZEN30/1Henrik STENSON30/1Matt KUCHAR30/1Bryson DeCHAMBEAU40/1Jordan SPIETH40/1Jason DAY40/1Hideki MATSUYAMA40/1Paul CASEY50/1Graeme McDOWELL50/1Matt WALLACE50/1Gary WOODLAND60/1Marc LEISHMAN60/1Tony FINAU80/1Sergio GARCIA80/1Shane LOWRY80/1Ian POULTER80/1Patrick REED80/1Matthew FITZPATRICK80/1Rafael CABRERA BELLO80/1Bernd WIESBERGER80/1Phil MICKELSON100/1Tyrrell HATTON100/1Webb SIMPSON100/1Eddie PEPPERELL100/1Danny WILLETT125/1Kevin KISNER125/1Erik VAN ROOYEN125/1Chez REAVIE150/1Adam HADWIN150/1Zach JOHNSON150/1Brandt SNEDEKER150/1Haotong LI150/1Lee WESTWOOD150/1Alex NOREN150/1Thorbjorn OLESEN150/1Sungjae IM150/1Christiaan BEZUIDENHOUT200/1Joaquin NIEMANN200/1Andy SULLIVAN200/1Abraham ANCER200/1Bubba WATSON200/1Branden GRACE200/1Thomas PIETERS200/1Keegan BRADLEY200/1Cameron SMITH200/1Russell KNOX200/1Byeong Hun AN200/1Emiliano GRILLO200/1Lucas BJERREGAARD250/1Jim FURYK250/1Charley HOFFMAN250/1Aaron WISE250/1Billy HORSCHEL250/1Padraig HARRINGTON250/1Charles HOWELL III250/1Lucas GLOVER250/1Rory SABBATINI250/1Ryan PALMER300/1Jason KOKRAK300/1Tom LEWIS300/1Kevin STREELMAN300/1Benjamin HEBERT300/1Andrew JOHNSTON300/1Mike LORENZO-VERA300/1Nate LASHLEY300/1Andrea PAVAN300/1Dylan FRITTELLI300/1Luke LIST300/1Si Woo KIM300/1Jimmy WALKER300/1C.T. PAN300/1Kyle STANLEY300/1J.B. HOLMES300/1Jorge CAMPILLO300/1Andrew PUTNAM300/1Jazz JANEWATTANANOND300/1Romain LANGASQUE300/1Joost LUITEN300/1Justin HARDING500/1Keith MITCHELL500/1Ryan FOX500/1Kiradech APHIBARNRAT500/1Sung KANG500/1Shubhankar SHARMA500/1Adrian OTAEGUI500/1Chris WOOD500/1Ernie ELS500/1Alexander BJORK500/1Alexander LEVY500/1Shugo IMAHIRA500/1Stewart CINK500/1Miguel Angel JIMENEZ500/1Brandon STONE500/1Zander LOMBARD500/1Oliver WILSON500/1Corey CONNERS500/1Joel DAHMEN500/1Adri ARNAUS500/1Doc REDMAN500/1Nino BERTASIO500/1Mikko KORHONEN500/1Callum SHINKWIN500/1Robert ROCK500/1Paul WARING500/1David LIPSKY500/1Kurt KITAYAMA500/1Robert MACINTYRE500/1Richard STERNE500/1Patton KIZZIRE1000/1Dimitrios PAPADATOS1000/1Yuta IKEDA1000/1Shaun NORRIS1000/1Sang-Hyun PARK1000/1Takumi KANAYA1000/1Prom MEESAWAT1000/1Chan KIM1000/1Tom LEHMAN1000/1Darren CLARKE1000/1Austin CONNELLY1000/1Brandon WU1000/1Connor SYME1000/1Jake McLEOD2000/1Yoshinori FUJIMOTO2000/1Yuki INAMORI2000/1Yosuke ASAJI2000/1Isidro BENITEZ3000/1Paul LAWRIE2000/1Doyeob MUN2000/1Gunn CHAROENKUL2000/1James SUGRUE2000/1Innchoon HWANG2000/1Dongkyu JANG2000/1Sam LOCKE2000/1Mikumu HORIKAWA2000/1Matthias SCHMID2000/1Garrick PORTEOUS2000/1Jack SENIOR2000/1Matthew BALDWIN2000/1Curtis KNIPES3000/1Andrew WILSON3000/1Thomas THURLOWAY3000/1Ashton TURNER3000/1David DUVAL3000/1Odds via VegasInsider.com. Odds updated July 16 at 3:30 p.m. ET.15th Club describes itself as a “passionate team of golf professionals, data experts and software engineers” that provides comprehensive data for professional golfers, brands and media outlets. Follow Justin Ray on Twitter here.last_img read more