Four quick tips for mastering mobile-friendly emails

first_img 12SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr We’ve said it before and we’ll say it again: Email. Isn’t. Dead. It’s a workhorse channel for many marketers’ for good reason:Marketers consistently rank email as the most effective tactic for building awareness, acquisition, conversion and retention.According to the Direct Marketing Association, email sees the highest ROI for direct marketers at $39 for every dollar spent.And for those who say email doesn’t appeal to 18-to-34-year-olds, a recent Adobe study found more than half of Millennials check email from the bathroom!Clearly, email is still important, even as the growth of mobile devices has changed email marketing. Our friends at Campaign Monitor shared that from 2010 to 2015, email opens on mobile devices increased by 30 percent.We recently chatted with Kim Stiglitz, director of demand generation at Campaign Monitor, to learn her secrets for mastering mobile-friendly emails. “If your emails aren’t mobile-friendly, you could be missing out on the opportunity to engage your subscribers and drive results.” continue reading »last_img read more