Four quick tips for mastering mobile-friendly emails

first_img 12SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr We’ve said it before and we’ll say it again: Email. Isn’t. Dead. It’s a workhorse channel for many marketers’ for good reason:Marketers consistently rank email as the most effective tactic for building awareness, acquisition, conversion and retention.According to the Direct Marketing Association, email sees the highest ROI for direct marketers at $39 for every dollar spent.And for those who say email doesn’t appeal to 18-to-34-year-olds, a recent Adobe study found more than half of Millennials check email from the bathroom!Clearly, email is still important, even as the growth of mobile devices has changed email marketing. Our friends at Campaign Monitor shared that from 2010 to 2015, email opens on mobile devices increased by 30 percent.We recently chatted with Kim Stiglitz, director of demand generation at Campaign Monitor, to learn her secrets for mastering mobile-friendly emails. “If your emails aren’t mobile-friendly, you could be missing out on the opportunity to engage your subscribers and drive results.” continue reading »last_img read more

Cricket News Ben Foakes called up to England ODI squad for injured Sam Billings

first_imgWhilst Billings was left out of England’s provisional ICC Men’s Cricket World Cup squad, his injury means that should one of Buttler or Bairstow sustain an injury during the tournament, Foakes would be the likely replacement. Meanwhile, Jofra Archer will also be seen wearing England colors for the first time and will look to utilise this opportunity with both hands.In the provisional squad announced by England Cricket Board (ECB) for the upcoming ICC Cricket World Cup 2019, Archer wasn’t named in the squad. However, if the cricket pundits are to be believed, England wants to test him for two bilateral series before coming onto a final call. Ben Foakes to replace Sam Billings into the England line up for upcoming bilateral series. Jos Buttler and Jonny Bairstow have been rested for both fixtures.England will play their first game against Ireland on May 3. highlights For all the Latest Sports News News, Cricket News News, Download News Nation Android and iOS Mobile Apps. New Delhi : Ben Foakes replaces fellow wicketkeeper-batsman Sam Billings, who dislocated his shoulder in the field yesterday for his county side Kent in a 50-over clash against Glamorgan in Cardiff. Jos Buttler and Jonny Bairstow, who were on the Indian Premier League duties have been rested for both fixtures. In these circumstances, Ben Foakes is likely to make his debut for England this summer. England play Ireland in that ODI in Malahide on Friday, May 3rd before their attentions turn to a T20I and five-match ODI series against Pakistan ahead of next month’s World Cup. Should Foakes play, it will be his first white-ball appearance for England. Foakes made his Test debut for England in Sri Lanka late last year and impressed, scoring a century on debut. His recent 50-over form has been good for Surrey, hitting 64, 82 and 71 in his last three white-ball outings for the county. last_img read more